For the Sixth Consecutive Week, “World News with Diane Sawyer” GrowsTotal Viewing and Demo Audiences Year-to-Year

Categories: Evening News TV Ratings,Network TV Press Releases

Written By

April 12th, 2011

via press release:

For the Sixth Consecutive Week, “World News with Diane Sawyer” GrowsTotal Viewing and Demo Audiences Year-to-Year

“World News” Narrows Weekly Total Viewing Gap with NBC to Smallest Margin

in Nearly 6 Months and Narrows Weekly Demo Gap with NBC for Fourth Straight Week

“World News” Outperforms CBS by 2.42 Million Total Viewers and 470,000 Adults 25-54

 

For the week of April 4, 2011, “ABC World News with Diane Sawyer” averaged 7.84 million Total Viewers and a 1.7 rating/7 share/2.14 million among Adults 25-54, according to Nielsen Media Research.  “World News” improved on its year-ago week performance in both Total Viewers (+8%) and Adults 25-54 (+5%) for the 6th consecutive week.

“World News” saw its smallest Total Viewer gap (590,000) versus NBC’s “Nightly News” in nearly 6 months (since w/o 10/11/10) and 3rd smallest overall this season. The ABC evening news program also shrank its Total Viewer margin by -21% from its year-ago performance (750,000 on w/o 4/5/10).  In the key adult news demo, “World News” decreased “Nightly News’” advantage from the prior week for the 4th week in a row, delivering its narrowest Adult 25-54 gap (420,000) with the NBC program in 5 weeks – w/o 2/28/11.     

“World News” topped “CBS Evening News” by 2.42 million viewers and by 470,000 Adults 25-54, expanding its Total Viewer advantage over the CBS program by 11% from the same week last year (2.19 million on w/o 4/5/10). In addition, “World News” saw its largest Total Viewer lead over “CBS’ Evening News” in 5 weeks – since w/o 2/28/11.

 

On Friday (4/08/11), “World News” outdrew NBC’s “Nightly News” in Total Viewers (7.41 million vs. 7.24 million). Note: George Stephanopoulos anchored “World News” on Friday 4/8/11. Kate Snow anchored NBC’s “Nightly News.”

 

Last week, “World News” featured Diane Sawyer’s exclusive interview with New Jersey Governor Chris Christie.  In addition, Sawyer anchored the broadcast from Chicago on Thursday (4/7/11) where she interviewed McDonalds U.S. President Jan Fields.

 

Jon Banner is the executive producer of “World News with Diane Sawyer.”

EVENING NEWS (Week of April 4, 2011)

Total Viewers Adults 25-54 Households
ABC 7,840,000 1.7/7;  2,140,000 5.3/11
NBC 8,430,000 2.1/8;  2,560,000 5.5/11
CBS 5,420,000 1.3/5;  1,670,000 3.6/7

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 04/4/11, 3/28/11 & 4/5/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/20/10-4/8/11 vs. 9/21/09-4/9/10).

 

 
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