via press release:
NICKELODEON’SSCORES 7.4 MILLION TOTAL VIEWERS, RANKS AS BASIC CABLE’S TOP TELECAST FOR THE WEEK
New Episode ofNabs Series Highest-Rated Telecast Since Premiere
NEW YORK–April 12, 2011–Nickelodeon’sdrew 7.4 million total viewers with a new special episode “iOMG” (Saturday, April 9, 8 p.m. ET/PT), which also nabbed the network basic cable’s top spot for the week with viewers P2+. The half-hour premiere was followed by a new episode of the hit comedy (“Big Time Girl Group”), which drew 5.7 million total viewers and scored the series its highest-rated telecast with kids 6-11 and total viewers since its series premiere in January 2010. Year to date, "iOMG" ranks as basic cable's top kids' telecast with total viewers.
iCarly “iOMG” was also basic cable’s number-one telecast on all television with kids and tweens for the week, posting triple-digit gains with all key demos; and averaging 9.6/3.5 million, K2-11(+153% over last year), 12.0/2.6 million K6-11 (+173%) and 11.9/2.6 million T9-14 (+231%). iCarly even took basic cable’s top spot on Saturday with adults 18-49 (1.7/1.9 million, +240%). iCarly's adult viewership (1.9 million) for "iOMG" bested Fox'sand House as well as ABC's 's , and the E! series premiere of Khloe and Lamar. In iCarly “iOMG” Carly and Freddie suspect that Sam might have a little crush on iCarly's new intern, Brad. Their suspicions are reinforced when Freddie tests his new Pearpad mood reader app on Sam, and the results show that she is in love! But is her love for Brad, or someone else?
“Big Time Girl Group” (Saturday, April 9, 8:30 p.m. ET/PT) ranks as the week’s number-two telecast with all kid and tween demos (behind iCarly), posting triple-digit increases over last year’s like time period and averaging a 8.6/3.1 million K2-11 (+219%), 11.0/2.4 million K6-11 (+244%) and 10.1/2.2 million T9-14 (+197%). In “Big Time Girl Group,” guest starring Cymphonique Miller,are in for a little competition when Gustavo starts an all-girl pop group, sparking jealousy from the guys.
Led by premieres of Nickelodeon’s hit live-action roster the network closed the week (4/4/11–4/10/11) averaging 2.2 million total viewers, a 3.3/1.2 million K2-11; a 2.7/593,000 K6-11; a 2.1/455,000 T9-14 and 4.1/589,000 K2-5. Nickelodeon bested its nearest competitor by double-digits with kids 2-11 (+32%), kids 2-5 (+71%) and total viewers (+40%).
The net’s weekly win was also fueled bySquarePants and T.U.F.F. Puppy, which rank as the top two animated series, respectively, for the week with kids 2-11 and kids 6-11 on all TV.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).