Ratings for OWN: Oprah Winfrey Network – Sunday, April 10, 2011

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via press release:

Ratings for OWN: Oprah Winfrey Network – Sunday, April 10, 2011
All Ratings Are Coverage Ratings

Sunday, April 10, 2011

Prime:
· .54 W25-54 / .67 HH / 586 P2+.
· Growth vs. DHLTH benchmarks: +184% vs. April ’10.
· +200% vs. March ’11.

Season 25: Oprah Behind the Scenes (8 PM)
· .51 W25-54 / .47 HH / 407 P2+.
· +132% vs. April ’10.
· +200% vs. prior 4 weeks.
· Growth vs. prior week: +82% W25-54 / +38% HH / +48% P2+.
· Ranked #13 in timeslot among all ad-supported cable competition.

“The Judds” launched with a two-hour premiere from 9PM – 11PM.

Cumulative viewers (9PM-11PM):
· 1,715,000 Million P2+ (620,000 W25-54).

The Judds – 9 PM
· .56 W25-54 / .71 HH / 624 P2+.
· +143% vs. April ’10.
· +155% vs. prior 4 weeks.
· Growth from prior week: +143% W25-54 / +92% HH / +99% P2+.
· Ranked #16 in timeslot among all ad-supported cable competition.
· Growth from lead-in: +9% W25-54 / +51% HH / +53% P2+.

The Judds – 10 PM
· .56 W25-54 / .82 HH / 726 P2+.
· +143% vs. April ’10.
· +273% vs. prior 4 weeks.
· Growth from prior week: +367% W25-54 / +254% HH / +263% P2+.
· Ranked #16 in timeslot among all ad-supported cable competition.
· Growth from lead-in: held W25-54 / +15% HH / +16% P2+.

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*P2+ (000s)
*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.
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