Univision Finished as the #4 Broadcast Network in Primetime, Out-Delivering NBC for the Third Time in the Last Four Weeks among all Adults 18-49

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

Univision Finished as the #4 Broadcast Network in Primetime, Out-Delivering NBC for the Third Time in the Last Four Weeks among all Adults 18-49

Univision Broadcast Prime Highlights – Week of April 4, 2011 to April 10, 2011

· For the second consecutive week, Univision ranked as the fourth most-watched broadcast network, out-delivering NBC among all Adult 18-49 (2.0 million). Last week marked the third time in the last four weeks that Univision out-performed NBC during primetime for an entire week in the key Adult 18-49 demographic group.
· For the 2010-11 Season-to-date Univision’s total Persons 2+ audience has grown +7% compared to the prior season delivering 3.7 million viewers.
· Univision is the only broadcast network to generate season-to-date primetime audience growth compared to a year ago among Adults 18-49 (+10%) and Adults 18-34 (+9%).
· Univision finished as the #3 broadcast network in Primetime for the entire week among all Adults 18-34 (1.1 million), out-delivering ABC and NBC.
· Compared to the same week a year ago, Univision has seen audience growth among all Viewers P2+ (+27%), Adults 18-49 (+28%), and Adults 18-34 (+33%).
· For the second consecutive Friday, Univision was the #1 broadcast network for the entire night, delivering 1.6 million Person 12-34, 1.3 million Adults 18-34 and 2.3 million Adults 18-49 viewers and maintained its fourth-ranked network position among all Viewers 2+.
· On Friday night, Univision had the top 2 most-watched programs on all of broadcast television with #1 “Eva Luna” and #2 “Teresa” among both Adults 18-34 and Adults 18-49.
· “Eva Luna” delivered its best weekly performance last week with 5.1 million Total Viewers 2+ and third-highest among Adults 18-49 (2.5 million).
· Univision’s primetime novelas, “Eva Luna” and “Teresa” made it the second most-watched broadcast network in the respective weeknight hours of 8pm to 9pm and 9pm to 10pm with 1.4 million Adult 18-34 viewers.
· Univision was the #2 broadcast network for three consecutive nights last week among Person 12-34 and Adults 18-34.
· Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among all viewers P2+, Adults 18-34, Adults 18-49, Women 18-49, Men 18-49.
· On Saturday night, Univision Sabado Gigante (Giant Saturday) was the second highest-rated program on broadcast television and positioned it as the #2 broadcast network among Adults 18-34 (655,000).
Sunday night’s airing of Univision’s “Nuestra Belleza Latina” (Our Latin Beauty) achieved its highest audience levels, delivering 3.6 million Total Viewers 2+, 1.8 million Adults 18-49 and 1.0 million Adults 18-34. The telecast also delivered significantly more Adults 18-49 (+13%) and Adult 18-34 (+22%) viewers than the comparable telecast from the previous season.

blog comments powered by Disqus