Lots of interesting numbers about online video viewing from nielsenwire today.
YouTube continues to be far and away the biggest video destination as measured by both unique viewers and total streams.
| Top Online Video Brands by Unique Viewers (March 2011, U.S.) |
| Video Brand |
Unique Viewers (000) |
MOM % Change in Viewers |
| YouTube |
111,860 |
3.6% |
| VEVO |
33,253 |
3.0% |
| Facebook |
31,885 |
0.6% |
| Yahoo! |
26,016 |
11.1% |
| MSN/WindowsLive/Bing |
15,972 |
7.1% |
| Hulu |
12,315 |
3.7% |
| AOL Media Network |
11,215 |
13.7% |
| The CollegeHumor Network |
11,199 |
19.9% |
| CNN Digital Network |
9,603 |
60.1% |
| Fox Interactive Media |
9,238 |
14.6% |
| Source: The Nielsen Company |
| Read as: During March 2011, 111.9 million unique U.S. viewers watched video content on YouTube using PC/laptops from home and work locations |
Top Online Video Brands by Total Streams (000) (March 2011, U.S.)
|
Video Brand
|
Total Streams (000)
|
MOM % Change in Streams
|
YouTube
|
8,166,713
|
8.3%
|
Hulu
|
810,594
|
-1.9%
|
VEVO
|
383,274
|
20.6%
|
MSN/WindowsLive/Bing
|
259,334
|
2.4%
|
Yahoo!
|
203,292
|
20.7%
|
Netflix
|
201,577
|
28.0%
|
Turner-SI Digital Network
|
171,259
|
5.8%
|
Facebook
|
157,069
|
7.0%
|
CNN Digital Network
|
156,748
|
127.8%
|
MTV Networks Music
|
142,873
|
24.9%
|
Source: The Nielsen Company
|
Read as: During March 2011, 8.2 billion videos were streamed on YouTube in the U.S. using PC/laptops from home and work locations
|
But those who watch Netflix watch it far longer than other sites.
Top Online Video Brands by Time per Viewer (March 2011, U.S.) / 250K Unique Viewer Minimum
|
Video Brand
|
Time per Viewer (hh:mm)
|
MOM % Change in Time
|
Netflix
|
9:53
|
6.6%
|
Tudou.com
|
8:30
|
4.5%
|
Hulu
|
5:13
|
3.3%
|
Cwtv.com
|
2:58
|
-16.4%
|
Megavideo
|
2:35
|
-7.7%
|
YouTube
|
2:20
|
5.2%
|
Justin.tv
|
2:17
|
16.8%
|
StageVU
|
2:05
|
-18.2%
|
Veoh
|
1:35
|
-12.6%
|
Nickelodeon Family & Parents
|
1:32
|
-31.3%
|
Source: The Nielsen Company
|
Read as: During March 2011, U.S. video viewers spent an average of 9 hours, 53 minutes watching video content on Netflix using PC/laptops from home and work locations
|
