More People Watch Video At YouTube & Hulu, But They Watch Far Longer On Netflix

Categories: Internet TV

Written By

April 13th, 2011

Lots of interesting numbers about online video viewing from nielsenwire today.

YouTube continues to be far and away the biggest video destination as measured by both unique viewers and total streams.

Top Online Video Brands by Unique Viewers (March 2011, U.S.)
Video Brand Unique Viewers (000) MOM % Change in Viewers
YouTube 111,860 3.6%
VEVO 33,253 3.0%
Facebook 31,885 0.6%
Yahoo! 26,016 11.1%
MSN/WindowsLive/Bing 15,972 7.1%
Hulu 12,315 3.7%
AOL Media Network 11,215 13.7%
The CollegeHumor Network 11,199 19.9%
CNN Digital Network 9,603 60.1%
Fox Interactive Media 9,238 14.6%
Source: The Nielsen Company
Read as: During March 2011, 111.9 million unique U.S. viewers watched video content on YouTube using PC/laptops from home and work locations

Top Online Video Brands by Total Streams (000) (March 2011, U.S.)

Video Brand

Total Streams (000)

MOM % Change in Streams

YouTube

8,166,713

8.3%

Hulu

810,594

-1.9%

VEVO

383,274

20.6%

MSN/WindowsLive/Bing

259,334

2.4%

Yahoo!

203,292

20.7%

Netflix

201,577

28.0%

Turner-SI Digital Network

171,259

5.8%

Facebook

157,069

7.0%

CNN Digital Network

156,748

127.8%

MTV Networks Music

142,873

24.9%

Source: The Nielsen Company

Read as: During March 2011, 8.2 billion videos were streamed on YouTube in the U.S. using PC/laptops from home and work locations

But those who watch Netflix watch it far longer than other sites.

Top Online Video Brands by Time per Viewer (March 2011, U.S.) / 250K Unique Viewer Minimum

Video Brand

Time per Viewer (hh:mm)

MOM % Change in Time

Netflix

9:53

6.6%

Tudou.com

8:30

4.5%

Hulu

5:13

3.3%

Cwtv.com

2:58

-16.4%

Megavideo

2:35

-7.7%

YouTube

2:20

5.2%

Justin.tv

2:17

16.8%

StageVU

2:05

-18.2%

Veoh

1:35

-12.6%

Nickelodeon Family & Parents

1:32

-31.3%

Source: The Nielsen Company

Read as: During March 2011, U.S. video viewers spent an average of 9 hours, 53 minutes watching video content on Netflix using PC/laptops from home and work locations

 

 

 

 
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