Telemundo Beats Univision, ABC And NBC At 10pm Earning Best Week In Its History

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

TELEMUNDO BEATS UNIVISION, ABC AND NBC AT 10PM EARNING BEST WEEK IN ITS HISTORY

MIAMI – April 13, 2011 – On the heels of announcing its best quarter in history, Telemundo continues its record-breaking momentum reporting “La Reina del Sur” beat Univision, ABC, NBC and Telefutura for the week of April 4th, among adults 18-34. The telenovela also beat a number of English-language broadcast programs among adults 18-49 throughout the week. Telemundo averaged more total viewers (persons 2+) and adults 18-49 than any other week in network history during Monday through Friday and Monday through Sunday prime.

“La Reina del Sur” continues to climb and delivered yet another new high for a weekly performance across all key demographics, including nearly 3.3 million total viewers (persons 2+) (3,262,000) and close to 2.2 million adults 18-49 (2,197,000). The telenovela also delivered its best performance ever for an individual telecast on Monday, April 4 with 3,491,000 total viewers (persons 2+) and 2,374,000 adults 18-49.

“Los Herederos del Monte” also delivered its best weekly performance to date among total viewers (persons 2+) and adults 18-49, delivering 1,174,000 and 683,000 viewers in the key demographics, respectively.

According to Nielsen ratings, Telemundo delivered nearly 1.6 million total viewers (persons 2+) (1,598,000) and 975,000 adults 18-49 in Monday through Friday prime. Telemundo’s 7-11pm delivery garnered a 29% share of the Spanish-language television audience (defined as Telemundo, Univision and Telefutura) for the week among adults 18-49.

The network’s Monday through Friday delivery among adults 18-49 for the week of April 4 more than tripled Telefutura’s (301,000). For the month, Telemundo is reporting a +161% lead over Telefutura among total viewers (persons 2+) (1,585,000 vs. 607,000) and +180% among adults 18-49 (948,000 vs. 338,000).

In Monday through Sunday prime, Telemundo reported 1,452,000 total viewers (persons 2+) and 899,000 adults 18-49. Telemundo garnered a 29% share of the audience viewing the largest Spanish-language television networks (defined as Telemundo, Univision and Telefutura) in this prime daypart. The network’s delivery among adults 18-49 outperformed Telefutura by +164% (340,000).

Source: The Nielsen Company, NPM, Live + Same Day, program average strict dayparts used for M-F 7-11pm, M-Su 7-11pm and M-F 10-11pm; 4/4/11-4/8/11 and 3/28/11-4/10/11. Spanish share defined among Telemundo, Telefutura and Univision.

blog comments powered by Disqus