Without Football, NBC Is Passed By Univision Among Adults 18-49
After the NFL football season ended for NBC (week 17, ending 1/10/11), the network has slowly lost ground among adults 18-49 this spring.
Coupled with the rise in Univision’s adults 18-49 ratings during the same period, NBC was the #5 rated network among adults 18-49 during primetime for 3 of the last 4 weeks behind Fox, CBS, ABC and Univision.
Those wondering how NBC might do next Fall if the NFL doesn’t resolve its labor dispute need look no further.
Those wondering how soon Univision might overtake one of the big English networks for an entire season might need to recalculate their predictions.