BBC Delivers Record-Breaking U.S. Online Audiences
via press release:
BBC DELIVERS RECORD-BREAKING U.S. ONLINE AUDIENCES
Apr 14, 2011 | BBC.com
Latest comScore data shows BBC sites grew faster than New York Times, Huffington Post and CNN
New York – Thursday, April 14, 2011– The global news events of the last two months have had a marked impact on traffic to the BBC in the U.S. According to the latest comScore data for March, BBC sites delivered record-breaking U.S. audiences, demonstrating American users are increasingly making the BBC part of their everyday news habit.
comScore notes that the BBC delivered its largest ever U.S. audience with unique users topping 19.3 million. The data also shows that the BBC’s sites grew over 35% in unique users from February, exceeding the growth rate of HuffingtonPost.com, CNN.com, NYTimes.com and MSNBC.com. Page views to these sites also increased in March to a record breaking 273 million, up 30%, with reader loyalty also increasing over the past year. Average visits to BBC.com registered 29% increases and user engagement levels rose 18% year on year.
Ann Sarnoff, Chief Operating Officer, BBC Worldwide America says: “By coupling our unparalleled U.S. news investments with our talented digital teams, we have delivered a comprehensive, global news product that increasingly is the site of record in the U.S. market.”
The BBC continued to earn industry kudos and nominations when The Webbys announced their award shortlist earlier this week. The BBC earned 8 nominations overall, including nominations for two products launched in 2010. BBC.com/travel and the BBC News iPad app were both nominees in their first year of eligibility. Other notable BBC.com nominations include BBC America’s cultural blog, Anglophenia.