Season-to-Date, “Good Morning America” Posts Smallest Total Viewer Margin with NBC’s “Today” in 4 Years

Categories: Morning News TV Ratings,Network TV Press Releases

Written By

April 14th, 2011

via press release:
Season-to-Date, “GMA” Posts Smallest Total Viewer Margin with NBC’s “Today” in 4 Years

“GMA” Grows in Total Viewers Year-to-Year and Season-to-Date

“GMA” Builds on Its Year-Ago Week Total Viewer Audience for 13 Weeks in a Row

“GMA” Expands Total Viewing Advantage Over CBS’ “Early Show” Year-to-Year

“Good Morning America” averaged 4.799 million Total Viewers and a 1.4/10/1.784 million in Adults 25-54 for the week of April 4, 2011. The ABC morning news program extended its streak of year-to-year increases in both Total Viewers (+17%) and Adults 25-54 (+9%) to 5 straight weeks. Further, compared to the same week last year, “GMA” grew its Total Viewer audience for the 13th consecutive week. Additionally, “GMA” improved the most year to year versus its network rivals (CBS was up +3% and +4%, respectively; NBC was up by +8% and +4%, respectively)

Season to date, “GMA” is up the most among the network morning news programs in Total Viewers (+7%) vs. its year-ago average (NBC’s “Today” is down -2%, CBS’ “Early Show” is up +1%).

For the 4th week in a row, “GMA” closed the gap with NBC’s “Today” compared to the year-ago week in both Total Viewers (-35% - 567,000 vs. 872,000) and Adults 25-54 (-6% - 649,000 vs. 693,000). Season to date, “GMA” narrowed its gap with “Today” by -35% in Total Viewers (813,000 vs. 1.244 million) versus the same point last season. It is “GMA’s” smallest margin with the NBC program at the point of the season in 4 years – since 2006-07 season.

“GMA” bettered CBS’ “Early Show” by 2.206 million Total Viewers and by 732,000 Adults 25-54, expanding its advantage over the CBS program from the year-ago week by +40% in viewers and by +17% in the key news demo (1.578 million and 627,000, respectively, on w/o 04/05/10).

The Emmy Award-winning morning news program, featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion and Juju Chang, airs live Monday through Friday from 7:00-9:00 a.m., ET on the ABC Television Network. James Goldston is the senior executive producer and Tom Cibrowski is the executive producer of ABC’s “Good Morning America.”

MORNING NEWS (Week of April 4, 2011)
Total Viewers Adults 25-54 Households
ABC              4,799,000     1.4/10; 1,784,000     3.6/13
NBC              5,366,000     2.0/14; 2,433,000     4.0/15
CBS              2,593,000     0.8/ 6; 1,052,000     1.9/ 7
Source: The Nielsen Company, NTI (Total Viewers and Adults 25-54); Live+SD for weeks of 4/4/11, 4/28/11, & 4/5/10.  Live+7 (where available) & Live+SD for Season-to-date 10-11 vs. 09-10 (9/2/10-4/8/11 vs. 9/21/09-4/9/10).
 
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