Soap Opera Ratings: ‘The Bold and The Beautiful’ Hits New Low For Women 18-49

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Ratings for the week April 4-8, 2011

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,563,000 (-179,000/-770,000)
2. B&B 2,827,000 (-82,000/-426,000)
3. OLTL 2,630,000 (+56,000/+150,000)
4. GH 2,605,000 (-115,000/-163,000)
5. DAYS 2,363,000 (+135,000/-354,000)
6. AMC 2,303,000 (-80,000/-123,000)

Households
1. Y&R 3.3/11 (-.1/-.5)
2. B&B 2.0/7 (-.1/-.3) <—- ties low
2. GH 2.0/6 (same/same)
4. OLTL 1.9/6 (same/+.1)
5. AMC 1.7/6 (-.1/-.1) <—- ties low
5. DAYS 1.7/6 (same/-.3) <—- ties low (4th straight week)

Women 18-49 Viewers
1. Y&R 894,000 (-72,000/-315,000)
2. GH 800,000 (-13,000/-140,000)
3. OLTL 699,000 (+54,000/-16,000)
4. DAYS 614,000 (+10,000/-144,000)
5. B&B 503,000 (-106,000/-155,000) * <—- new low
6. AMC 502,000 (-2,000/-99,000)

* Previous low: 519,000 (February 21-25, 2011)

Women 18-49 Rating
1. Y&R 1.4/9 (-.1/-.4)
2. GH 1.2/8 (same/-.2)
3. OLTL 1.1/7 (+.1/same)
4. DAYS 0.9/6 (same/-.2) <—- ties low (2nd straight week)
5. B&B 0.8/5 (-.1/-.2) <—- ties low
5. AMC 0.8/5 (same/-.1)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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