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TV Ratings Thursday: 'Idol' Rolls On; 'Paul Reiser Show' Crashes On Takeoff; 'Community,' 'Vampire Diaries' At Series Lows; 'Office,' 'Bones,' 'Parks,' '30 Rock,' 'Outsourced,' 'Nikita' Up

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April 15th, 2011


Scoreboard FOX NBC CBS Uni ABC CW
Rating/Share: Adults 18-49 4.9/14 2.1/6 1.6/5 1.3/4 1.3/4 1.0/3
Rating/Share: Adults 18-34 3.6/12 2.4/8 1.0/3 1.3/4 1.0/3 0.9/3
Total Viewers (million) 16.454 4.625 8.526 3.156 4.415 2.472

Of course Fox won the adults 18-49 ratings on Thursday night, as American Idol dominated the 8pm hour. Idol's 6.1 adults 18-49 rating was 5% less than last Friday's final rating, but it was the same as last Thursday's preliminary rating and with the recent typical upwards final adjustments expect it to finish about even with last week. Following Idol and against repeats on CBS and ABC, Bones drew a 3.7 rating up  16% from last week.

On NBC the lack of CBS and ABC original competition late helped the ratings, but the series premiere of The Paul Reiser Show crashed on takeoff, with just a 1.1 adults 18-49 rating, the lowest ever rating for an NBC in season sitcom premiere. Looks like spring filler to me. Earlier, Community fell to a series low 1.4 rating, down 22% from its last new episode. The Office rose 15% from its last new episode to a 3.9 adults 18-49 rating, was it Will Ferrell? Parks & Recreation's 2.6 rating was up 8% from its last new episode. 30 Rock rose 16% vs. its last new episode to a 2.2 adults 18-49 rating, and Outsourced also rose, up 21% to a 1.7 rating.

The CW's The Vampire Diaries stayed at its season low 1.2 adults 18-49 rating, while Nikita rose a tenth vs. last week to a 0.8 adults 18-49 rating.

The only new episode on ABC, Spring Wipeout, drew a 1.9 adults 18-49 rating, even with its last new episode's season low.

And while it was mostly in repeats, ABC was tied by Univision among adults 18-49 on the night.

Late-night results are below the primetime data.

Overnight ratings for Thursday, April 14, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 RESULTS 5.6 19 19.253
CBS The Big Bang Theory - R 1.8 6 7.468
ABC Wipeout 1.7 6 5.903
NBC COMMUNITY 1.4 5 3.479
CW THE Vampire Diaries 1.2 4 2.728
8:30 FOX American Idol 10 RESULTS 6.7 20 22.703
ABC Wipeout 2.0 6 6.498
CBS Rules of Engagement - R 1.3 4 5.834
CW THE Vampire Diaries 1.3 4 2.848
NBC THE PAUL REISER SHOW 1.1 3 3.309
9:00 FOX BONES 3.9 11 12.763
NBC The Office 3.9 11 7.691
CBS CSI - R 1.4 4 8.015
ABC GREY'S ANATOMY - R 1.2 3 4.214
CW Nikita 0.8 2 2.177
9:30 FOX BONES 3.5 9 11.100
NBC PARKS AND RECREATION 2.6 7 5.233
CBS CSI - R 1.5 4 8.277
ABC GREY'S ANATOMY - R 1.3 4 4.185
CW Nikita 0.8 2 2.135
10:00 NBC 30 ROCK 2.2 6 4.500
CBS THE Mentalist - R 1.8 5 10.797
ABC Private Practice - R 0.9 2 3.039
10:30 CBS THE Mentalist - R 2.0 6 10.762
NBC OUTSOURCED 1.7 5 3.537
ABC Private Practice - R 0.7 2 2.651

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.7/7; CBS's "Late Show with David Letterman," 2.7/7; and ABC's combo of "Nightline," 2.6/6; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/4; "Late Show," 0.7/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households with an encore) beat CBS's first-run "Late Late Show with Craig Ferguson" (1.3/5). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped "Late Late Show" (0.4/2).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.8/4 with an encore in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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