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TV Ratings Friday: 'Fringe' Ties Series Low; 'Smallville,' 'Shark Tank' Up; 'Friday Night Lights,' 'Supernatural' Down

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April 16th, 2011


Scoreboard ABC FOX NBC CBS CW
rating/Share: Adults 18-49 1.5/5 1.4/5 1.2/4 1.0/3 0.9/3
Total Viewers (million) 4.90 3.72 4.97 6.90 2.27

After a three week new episode hiatus, Fox's Fringe fell a tenth of a point vs. its last new episode tieing its series low 1.3 adults 18-49 rating. But it's renewed, so no more suffering for fans, that's all reserved for Fox's ad revenue! Leading off the night for Fox, Kitchen Nightmares drew a 1.5 adults 18-49 rating, even with its last new episode.

The surprise of the night was ABC's Shark Tank, up 25% to a 1.5 adults 18-49 rating. Primetime: What Would You Do? drew a 1.4 adults 18-49 rating, even with last week. At 10pm, 20/20's 1.5 adults 18-49 rating was also the same as last week. ABC topped the nights adults 18-49 ratings overall.

The return of Smallville for its final five new episodes was up a tenth of a point to a 1.0 adults 18-49 rating. At 9pm, Supernatural's 0.9 adults 18-49 rating was down a tenth from its last new episode.

The premiere of the final season of Friday Night Lights drew just a 0.9 adults 18-49 rating, down 25% from last season's May 7 premiere. That tied CBS laggard Chaos (the only new CBS show on the night) for the bottom of the ratings ranks in the 8pm hour. Our polled readers experienced mixed results. Following FNL, Dateline NBC drew a 1.2 rating in the 9pm hour and a 1.5 rating in the 10pm hour.

Overnight broadcast primetime ratings for Friday, April 15, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX Kitchen Nightmares 1.5 6 3.716
ABC Shark Tank 1.4 5 5.076
CBS CHAOS 0.9 4 5.599
NBC FRIDAY NIGHT LIGHTS 0.9 3 3.608
CW Smallville 0.9 3 2.233
8:30 ABC Shark Tank 1.7 6 5.643
FOX Kitchen Nightmares 1.6 5 3.895
CW Smallville 1.0 4 2.437
CBS CHAOS 0.9 3 5.450
NBC FRIDAY NIGHT LIGHTS 0.9 3 3.415
9:00 ABC PRIMETIME:  WHAT WOULD YO 1.4 5 4.390
FOX Fringe 1.4 4 3.697
NBC Dateline:  NBC 1.1 4 4.923
CBS CSI:  NY - R 1.0 3 6.934
CW Supernatural 0.9 3 2.289
9:30 NBC Dateline:  NBC 1.4 4 5.929
ABC PRIMETIME:  WHAT WOULD YO 1.4 4 4.125
FOX Fringe 1.3 4 3.557
CBS CSI:  NY - R 1.1 3 7.671
CW Supernatural 0.9 3 2.114
10:00 NBC Dateline:  NBC 1.4 4 5.789
ABC 20/20 1.4 4 4.766
CBS Blue Bloods - R 1.1 3 7.961
10:30 ABC 20/20 1.6 5 5.407
NBC Dateline:  NBC 1.5 5 6.147
CBS Blue Bloods - R 1.0 3 7.801

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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