via press release:
HISTORY CONTINUES ITS RATINGS SUCCESS WITH
FRIDAY NIGHT PREMIERE OF AMERICAN RESTORATION
Series was #1 Telecast of the Night Among Ad Supported Cable with
3.3 Million Total Viewers
New York, April 18, 2011 – HISTORY’s premiere of AMERICAN RESTORATION on Friday, April 15 from 10 – 11 p.m. delivered in a big way and was the #1 telecast of the night among ad supported cable and became the network’s #1 series telecast of all time for a Friday night.
The premiere earned 3.3 million total viewers, 1.5 million adults 18-49 and 1.6 million adults 25-54. The show also grew roughly 35 percent from its Pawn Stars lead-in among adults 18-49 and adults 25-54.
HISTORY was also the #1 ad supported network for the night in prime with 2.7 million total viewers, 1.3 million adults 25-54 and 1.1 million adults 18-49.
Rick Dale is restoring history one piece at a time. Whether it’s a Prohibition-era slot machine, a 1920’s Conoco gas pump or a 1940’s U.S. mail box – AMERICAN RESTORATION tells the story behind things you just don’t see anymore. These treasures make up the tapestry of American culture, for every piece that gets refurbished, a bit of history comes back to life.
AMERICAN RESTORATION is produced for HISTORY by Leftfield Pictures. Brent Montgomery and Colby Gaines are Executive Producers for Leftfield Pictures and Matthew Braley is Co-Executive Producer. David McKillop and John Verhoff are Executive Producers for HISTORY.
HISTORY® and HISTORY HD® are the leading destinations for revealing, award-winning original non-fiction series and event specials that connect history with viewers in an informative, immersive and entertaining manner across multiple platforms. Programming covers a diverse variety of historical genres ranging from military history to contemporary history, technology to natural history, as well as science, archaeology and pop culture. Among the network's program offerings are hit series such as American Pickers, Ax Men, Brad Meltzer’s Decoded, Ice Road Truckers, Top Gear, Pawn Stars and Top Shot, as well as acclaimed specials including America the Story of Us, WWII in HD, 102 Minutes That Changed America, The President’s Book of Secrets and Life After People. HISTORY has earned four Peabody Awards, seven Primetime Emmy® Awards, 12 News & Documentary Emmy® Awards and received the prestigious Governor's Award from the Academy of Television Arts & Sciences for the network's Save Our History® campaign dedicated to historic preservation and history education. Take a Veteran to School Day is the network's signature initiative connecting America's schools and communities with veterans from all wars. The HISTORY website, located at www.history.com, is the leading online resource for all things history, featuring over 20,000 videos, images, audio clips, articles and interactive features that allow visitors to dig deeper into a broad range of thousands of historical topics