'

Live+7 DVR Ratings: 'Grey's Anatomy' Musical Episode Tops Absolute Gains, 'The Event' Tops % Gains

Categories: '

Written By

April 18th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 49 such programs in the complete data for the week, which is slightly more than half a full schedule of new broadcast episodes.

During the twenty-eighth week of the broadcast season (March 28 - April 3), Grey's Anatomy, The Event and The Mentalist topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Grey's Anatomy (the musical episode) lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.4 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

The Event led the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings. (Fringe in repeats in this week!)

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 3.518 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GREY'S ANATOMY-03/31 ABC 4.9 6.3 1.4 29%
2 Criminal Minds-03/30 CBS 3.5 4.8 1.3 37%
3 Big Bang Theory, THE-03/31 CBS 3.7 4.9 1.2 32%
4 CSI-03/31 CBS 2.9 4.0 1.1 38%
5 Mentalist, THE-03/31 CBS 2.8 3.9 1.1 39%
6 NCIS-03/29 CBS 3.9 5.0 1.1 28%
7 Castle-03/28 ABC 3.2 4.2 1.0 31%
8 Law And Order:SVU-03/30 NBC 2.5 3.5 1.0 40%
9 American Idol-WEDNESDAY-03/30 FOX 7.7 8.7 1.0 13%
10 Private Practice-03/31 ABC 2.7 3.6 0.9 33%
11 PARENTHOOD-03/29 NBC 1.9 2.8 0.9 47%
12 Desperate Housewives-04/03 ABC 2.9 3.7 0.8 28%
13 Blue Bloods-04/01 CBS 1.7 2.5 0.8 47%
14 American Idol-THURSDAY-03/31 FOX 6.8 7.6 0.8 12%
15 Good Wife, THE-03/29 CBS 1.9 2.6 0.7 37%
16 NCIS: LOS ANGELES-03/29 CBS 3.5 4.2 0.7 20%
17 SURVIVOR: REDEMPTION ISLD-03/30 CBS 3.1 3.8 0.7 23%
18 Criminal Minds: SUSPECT-03/30 CBS 2.3 2.9 0.6 26%
19 Rules of Engagement-03/31 CBS 2.4 3.0 0.6 25%
20 EVENT-03/28 NBC 1.2 1.8 0.6 50%
21 HARRY'S LAW-03/28 NBC 1.6 2.2 0.6 38%
22 Off The Map-03/30 ABC 1.3 1.9 0.6 46%
23 Body Of Proof-03/29 ABC 3.1 3.6 0.5 16%
24 Mr. Sunshine-03/30 ABC 1.4 1.9 0.5 36%
25 APPRENTICE 11-04/03 NBC 3.1 3.6 0.5 16%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 THE EVENT-03/28 NBC 1.2 1.8 0.6 50%
2 PARENTHOOD-03/29 NBC 1.9 2.8 0.9 47%
3 Blue Bloods-04/01 CBS 1.7 2.5 0.8 47%
4 Off The Map-03/30 ABC 1.3 1.9 0.6 46%
5 Law And Order:SVU-03/30 NBC 2.5 3.5 1.0 40%
6 Mentalist, THE-03/31 CBS 2.8 3.9 1.1 39%
7 CSI-03/31 CBS 2.9 4.0 1.1 38%
8 HARRY'S LAW-03/28 NBC 1.6 2.2 0.6 38%
9 Criminal Minds-03/30 CBS 3.5 4.8 1.3 37%
10 Good Wife, THE-03/29 CBS 1.9 2.6 0.7 37%
11 Mr. Sunshine-03/30 ABC 1.4 1.9 0.5 36%
12 Private Practice-03/31 ABC 2.7 3.6 0.9 33%
13 AMERICA'S Top Model-10-03/30 CW 0.9 1.2 0.3 33%
14 Big Bang Theory, THE-03/31 CBS 3.7 4.9 1.2 32%
15 Castle-03/28 ABC 3.2 4.2 1.0 31%
16 GREY'S ANATOMY-03/31 ABC 4.9 6.3 1.4 29%
17 NCIS-03/29 CBS 3.9 5.0 1.1 28%
18 CSI: NY-04/01 CBS 1.8 2.3 0.5 28%
19 Desperate Housewives-04/03 ABC 2.9 3.7 0.8 28%
20 CHAOS-04/01 CBS 1.1 1.4 0.3 27%
21 Criminal Minds: SUSPECT-03/30 CBS 2.3 2.9 0.6 26%
22 Rules of Engagement-03/31 CBS 2.4 3.0 0.6 25%
23 SURVIVOR: REDEMPTION ISLD-03/30 CBS 3.1 3.8 0.7 23%
24 Wipeout-THURS-03/31 ABC 1.9 2.3 0.4 21%
25 NCIS: LOS ANGELES-03/29 CBS 3.5 4.2 0.7 20%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-03/31 CBS 14,273 17,791 3,518 25%
2 Criminal Minds-03/30 CBS 13,048 16,311 3,263 25%
3 Blue Bloods-04/01 CBS 10,915 13,852 2,937 27%
4 GREY'S ANATOMY-03/31 ABC 13,091 15,998 2,907 22%
5 NCIS-03/29 CBS 18,728 21,607 2,879 15%
6 Castle-03/28 ABC 12,556 15,342 2,786 22%
7 CSI-03/31 CBS 12,760 15,447 2,687 21%
8 HARRY'S LAW-03/28 NBC 8,540 11,096 2,556 30%
9 Body Of Proof-03/29 ABC 13,942 16,454 2,512 18%
10 Big Bang Theory, THE-03/31 CBS 11,915 14,311 2,396 20%
11 Law And Order:SVU-03/30 NBC 8,544 10,856 2,312 27%
12 Good Wife, THE-03/29 CBS 10,162 12,469 2,307 23%
13 NCIS: LOS ANGELES-03/29 CBS 15,335 17,624 2,289 15%
14 American Idol-WEDNESDAY-03/30 FOX 24,180 26,430 2,250 9%
15 Desperate Housewives-04/03 ABC 9,047 11,266 2,219 25%
16 Private Practice-03/31 ABC 7,352 9,372 2,020 27%
17 CRIMINAL MINDS: SUSPECT-03/30 CBS 9,528 11,383 1,855 19%
18 PARENTHOOD-03/29 NBC 4,889 6,725 1,836 38%
19 SURVIVOR: REDEMPTION ISLD-03/30 CBS 11,005 12,787 1,782 16%
20 CSI: NY-04/01 CBS 10,354 12,128 1,774 17%
21 American Idol-THURSDAY-03/31 FOX 22,627 24,315 1,688 7%
22 Off The Map-03/30 ABC 4,226 5,723 1,497 35%
23 EVENT-03/28 NBC 4,532 5,902 1,370 30%
24 Rules of Engagement-03/31 CBS 8,247 9,448 1,201 15%
25 Dancing with the Stars-03/28 ABC 22,773 23,947 1,174 5%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
-
Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures