TNT’s NBA Playoff Ratings Surge: Knicks/Celtics Averages Nearly 6 Million Viewers

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via press release:

TNT’s NBA OPENING DAY TRIPLEHEADER PLAYOFF ACTION DELIVERS
RECORD-SETTING RATINGS WITH AVERAGE OF MORE THAN 4.5 MILLION TOTAL VIEWERS
AND A 2.8 U.S. HH RATING, UP +27% FROM 2010

Knicks vs. Celtics and Nuggets vs. Thunder Up +44% and +55%, respectively

TNT’s opening day tripleheader is the highest-rated and most-watched Day 1 in Turner’s 27-year history of airing NBA playoffs basketball.   Overall, the Tripleheader averaged 2.8 US HH Rtg, up +27% compared to 2.2 US HH Rtg.

Total Viewers up +36% vs. 2010 (4,542,000 vs. 3,336,000)

The New York Knicks – Boston Celtics game, averaged nearly 6.0 million Total Viewers and was the highest rated most-watched Game 1 ever in Turner’s history.

2011 NBA Playoffs First Round: Day 1

2.8 US HH Rtg vs. 2.2 US HH Rtg +27% vs. 2010

Comparing to last year based on (000s):

Homes: +33% 3,286 vs. 2,472 / Total Viewers: +36% 4,542 vs. 3,336

Game 1: Memphis Grizzlies vs. San Antonio Spurs

2.0 US HH Rtg vs. 2.0 US HH Rtg vs. 2010 Game 1, Homes: 2,263,000 / Total Viewers: 2,836,000

Game 2: New York Knicks vs. Boston Celtics

3.6 US HH Rtg vs. 2.5 US HH Rtg +44% vs. 2010 Game 2, Homes: +46% 4,168,000 vs. 2,860,000 / Total Viewers: +53% 5,989,000 vs. 3,925,000

Game 3: Denver Nuggets vs. Oklahoma City Thunder

3.1 US HH Rtg vs. 2.0 US HH Rtg +55% vs. 2010 Game 2, Homes: +59% 3,569,000 vs. 2,251,000 / Total Viewers: +69% 5,038,000 vs. 2,988,000

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