TV Ratings Sunday: 'Desperate Housewives,' 'Brothers & Sisters,' 'CSI: Miami,' 'Celebrity Apprentice' All Down; 'Undercover Boss' Tumbles

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April 18th, 2011

Scoreboard ABC FOX CBS NBC Uni
Adults 18-49: Rating/Share 2.0/6 1.9/5 1.9/5 1.8/5 1.0/3
Adults 18-34: Rating/Share 1.5/5 2.1/7 1.2/4 1.2/4 1.0/3
Total Viewers (million) 7.300 4.108 9.453 5.797 2.852

ABC edged out a victory with adults 18-49 on a night that saw practically everything down from previous airings. Perhaps the Knicks/Celtics game on TNT had huge numbers?  We should know soon enough.

Desperate Housewives was down 7% to a series low tying 2.7 adults 18-49 rating and Brothers & Sisters was down 6% to a low-tying 1.7 adults 18-49 rating. Earlier in the night, Extreme Makeover: Home Edition returned from a couple of months hiatus to a 1.9 adults 18-49 rating, down 21% from its last original.

Hardest hit was Undercover Boss which dropped 39% from last week to a series low 1.9 adults 18-49 rating.  The Amazing Race was down 21% from last week to a 2.3 adults 18-49 rating and CSI: Miami was down 4% to a 2.2 adults 18-49 rating.  Per

Celebrity Apprentice was down 17% to a 2.5 adults 18-49 rating between 9-11p.

Fox ran with repeats from 7-8:30p and originals from 8:30-10p and still tied for second on the night with adults 18-49.  Family Guy's 3.0 adults 18-49 rating at 9pm was the highest of the night, though it was down 9% from last week.

Broadcast primetime ratings for Sunday, April 17, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.6/6 6.49
CBS 60 Minutes 1.3/5 10.64
FOX The Cleveland Show (R) 1.0/3 2.38
NBC Dateline NBC 0.9/3 4.63
7:30 FOX American Dad (R) 1.1/4 2.69
8:00 CBS Amazing Race 2.3/7 8.71
ABC Extreme Makeover: Home Edition 1.9/5 7.55
FOX The Simpsons (R) 1.7/5 4.15
NBC America's Next Great Restaurant 1.2/3 3.74
8:30 FOX American Dad 2.2/6 4.70
9:00 FOX Family Guy 3.0/8 6.04
ABC Desperate Housewives 2.7/7 8.83
NBC Celebrity Apprentice 2.3/6 6.74
CBS Undercover Boss 1.9/5 8.66
9:30 FOX Cleveland Show 2.3/6 4.70
10:00 NBC Celebrity Apprentice 2.7/7 8.09
CBS CSI: Miami 2.2/5 9.80
ABC Brothers & Sisters 1.7/4 6.33
Half Hour Numbers for Dramas
9:00 Desperate Housewives 2.7/7 8.83
9:30 Desperate Housewives 2.7/7 8.84
10:00 Brothers & Sisters 1.8/4 6.48
10:30 Brothers & Sisters 1.7/4 6.17
10:00 CSI: Miami 2.1/5 9.80
10:30 CSI: Miami 2.2/6 9.80


Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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