via press release:
|April 19, 2011
OXYGEN SCORES BEST MONDAY NIGHT PERFORMANCE IN PRIME TIME IN NETWORK HISTORY POWERED BY PREMIERE OF SEASON 2 OF “LOVE GAMES”
Channel is #1 Cable Network in 9PM Hour Among W18-34
NEW YORK – April 19, 2011 – Oxygen Media announced that it scored its best Monday night performance in prime time in its history. Additionally, the channel was the #1 cable network in the 9PM hour among W18-34. Fueled by the strength of megahit “Bad Girls Club” and its dating competition offshoot “Love Games: Bad Girls Need Love Too,” Oxygen Media earned its best Monday traditional prime (Mon 8p-11p) ever among A18-49, W18-49, A18-34 and W18-34. At 9PM, “Bad Girls Club” earned A18-49 (1.033 MM), W18-34 (599,000), and 1.613 MM total viewers, up +18%, +10% and +19% respectively from last week. In the 9PM hour, Oxygen was the #2 English language television network, behind only ABC, and the #1 cable network among W18-34. At 10PM, the season two premiere of “Love Games” earned A18-49 (713,000), W18-34 (397,000), and 1.255 MM total viewers. Compared to the prior four week time period average, the season premiere of “Love Games Season 2” was up +126% with P18-49, and +166% on a total viewer basis, and +122% among W18-34. On Oxygen.com, compared to the premiere of “Love Games Season 1,” unique visitors to the “Love Games” show site showed positive growth of +47% yesterday.
A spin-off of “Bad Girls Club,” the dating competition series “Love Games” features former Bad Girls vying for the man of their dreams. The ladies bring their feisty ways back to the airwaves in search of love from a pool of eligible suitors. Each week, the Bad Girls have the group of bachelors competing for their attention in a series of challenges and entertaining group dates. The men that don’t catch their eye and win their hearts are eliminated. “Love Games: Bad Girls Need Love Too” is produced by Bunim-Murray Productions with Jonathan Murray and Gil Goldschein serving as executive producers.
** Source: Nielsen Explorer, LS. Adobe SiteCatalyst powered by Omniture
About Oxygen Media
Oxygen Media is a multiplatform lifestyle brand that delivers relevant and engaging content to young women who like to "live out loud." Oxygen is rewriting the rulebook for women's media by changing how the world sees entertainment from a young woman's point of view. Through a vast array of unconventional and original content including "Bad Girls Club," "Hair Battle Spectacular," and "Tori & Dean: Home Sweet Hollywood," the growing cable network is the premiere destination to find unique and groundbreaking unscripted programming. A social media trendsetter, Oxygen is a leading force in engaging modern young women, wherever they are, with popular, award winning features online including www.OxygenLive.com, the real time social viewing party that is also available as an app for the iPhone and iPad, as well as innovative tools shopOholic, makeOvermatic and tweetOverse. Oxygen is available in 76 million homes and online at www.oxygen.com, or on mobile devices at wap.oxygen.com. Follow us on Twitter at http://www.twitter.com/OxygenPR. Oxygen Media is a service of NBCUniversal.