via ratings notes from Turner:
The NBA Playoffs on TNT got off to a roaring start, with Sunday’s NBA opening day tripleheader action delivering a record-setting 4.5 million viewers and a 2.8 U.S. household , up an extraordinary 27% from 2010.
The playoff action led TNT to a big primetime win Sunday night as television’s #1 network among adults 18-34 and 18-49. TNT also scored a win as basic cable’s #1 network for the week in primetime delivery of those same two demos, as well as #1 in total day among adults 25-54.
TNT’s Sunday tripleheader now ranks as the highest-rated and most-watched opening day in Turner’s 27-year history of airing NBA playoffs basketball. It averaged a 2.8 household rating (+27% vs. 2.2 for 2010 opening), with 4,542,000 viewers (+36% vs. 3,336,000).
The Sunday lineup was highlighted by Game 1 of the Knicks vs. Celtics, which ranked as basic cable’s #1 sports telecast for the week, with a 3.6 U.S. household rating (+44% vs. 2.5 for game 2 of the 2010 opening day tripleheader); 5,989,000 viewers (+53% vs. 3,925,000); and 4,168,000 households (+46% vs. 2,860,000). The Knicks vs. Celtics game was also basic cable’s top sports telecast among adults 18-49 and 25-54, while the Nuggets vs. Thunder game ranked as basic cable’s #1 program for the week among adults 18-34.
Also last week, the record-breaking NBA on TNT coverage of the 2010-11 regular season came to an end. Overall, TNT’s coverage averaged a 1.6 U.S. household rating (+45% vs. 1.1 for 2009-10 season); 2,453,000 total viewers (+42% vs. 1,723,000); and 1,826,000 households (+39% vs. 1,315,000). In addition, this season’s audience was +30% larger than Turner’s second-best regular-season audience from 1995-96 (1,885,000). Also, TNT aired three of the top five all-time most watched NBA regular season games in cable television history this season and scored significant growth in all key demos.
Adult Swim once again swept all young adult and young male demos for the week, ranking #1 on basic cable for Total Day Delivery of adults and men 18-34 and 18-49. Among the standouts, men 18-34 delivery (324,000) grew by 8% and men 18-49 (454,000) grew by 9%.
The new original live-action series Eagleheart (Thursday, 12 a.m.) scored as the #1 sitcom on basic cable for the week with adults 18-34 and men 18-49.
Adult Swim’s Sunday night line-up of animated original comedies continue to perform well, with Superjail (12 a.m.) ranking #1 in its time period on basic cable with all key young adult and male demos 18-34 and 18-49. Additional original series also earned solid gains:
• (11:30 p.m.) generated 9% delivery growth among men 18-34 and 14% growth among men 18-49.
• Aqua Teen Hunger Force (12:15 a.m.) generated 17% delivery growth among men 18-34 and 19% growth among men 18-49.
• Squidbillies (12:30 a.m.) generated 27% delivery growth among men 18-34 and 35% growth among men 18-49
averaged 893,000 viewers in Live + Same Day delivery last week, with 431,000 adults 18-34; 641,000 adults 18-49; and a median age of 32.
For the week of March 28, Live + 7 data shows that’s total audience grew 12% over Live + Same Day, for a final delivery of more than 1.2 million viewers. Adults 18-34 grew 17% over Live + Same Day, for a final tally of 628,000, and adults 18-49 grew 15% for a final delivery of 887,000. also scored a median age of 31.
TBS’s Wednesday night sitcoms continue to be a powerhouse block, with new series Are We There Yet? scoring 1.6 million viewers at 9 p.m. and more than 1.7 million viewers at 9:30 p.m. Tyler Perry’s House of Payne continued the build with 1.9 million viewers at 10 p.m. and 2 million viewers at 10:30 p.m. In addition, the 10:30 p.m. episode of House of Payne ranked as basic cable’s #1 sitcom telecast for the week among adults 18-49.
Cartoon Network’s Monday night line-up of original animated comedies— (8 p.m.), MAD (8:15 p.m.), (8:30 p.m.) and Problem Solverz (8:45 p.m.)—each ranked #1 in their timeslots on all television among all boy demos: 2-11, 6-11 and 9-14.
Among the Monday night highlights, a new episode ofearned double-digit ratings and delivery gains among all key kid and boy demos vs. last year’s time period. Kids 6-11 delivery (737,000) grew by 20%, kids 2-11 (991,000) grew by 15% and kids 9-14 (589,000) grew by 16%.
On Friday night, a new episode of Cartoon Network’s #1 action-adventure original series, Ben 10: Ultimate Alien (7 p.m.), earned remarkable double-digit increases across the board: kids 6-11 delivery (595,000) grew by 22%, kids 2-11 (850,00) by 19%, and kids 9-14 (598,000) by 63%.
truTV’s original series are on a roll. Last week, new episodes of Monday’s All Worked Up (1.2 million viewers), Tuesday’s (1.6 million viewers) and Wednesday’s (1.6 million) ranked among cable’s Top 5 entertainment programs in their respective timeslots in delivery of key demos. truTV’s newest series, Police POV, averaged more than 1.1 million viewers for its Sunday 10 p.m. premiere.