Telemundo’s “La Reina del Sur” #1 Program at 10pm with Adults 18-34 and Men, Regardless of Language
via press release:
|TELEMUNDO’S LA REINA DEL SUR #1 PROGRAM AT 10PM FOR THE WEEK- REGARDLESS OF LANGUAGE AMONG ADULTS 18-34 AND MEN|
|BEATING UNIVISION FOR SECOND CONSECUTIVE WEEK AMONG KEY ADULT DEMOS
MIAMI – April 19, 2011 – Telemundo, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, today announced Telemundo, regardless of language, was the #1 broadcast network in the Monday through Friday 10-11pm daypart last week among adults 18-34, men 18-49 and men 18-34. In addition, for the second week in a row,“La Reina del Sur”, outperformed Univision from 10-11pm among the key demos of adults 18-49 and adults 18-34.
According to Nielsen ratings, for the week of April 11, “La Reina del Sur” delivered 2,178,000 and 1,241,000 viewers among adults 18-49 and adults 18-34 in the 10pm hour, respectively, while Univision delivered 2,163,000 and 1,169,000 in the demographics in the same daypart. Last week marked the 4th consecutive week that “La Reina del Sur” outperformed Univision’s Monday through Friday 10-11pm programming among men 18-49 and the 7th consecutive week the telenovela beat Univision among men 18-34.
Telemundo averaged over 1.5 million total viewers (persons 2+) and 900,000 adults 18-49 in Monday through Friday prime last week, out-performing Telefutura in the demographics by +133% and +159%, respectively. Telemundo’s Monday through Friday 7-11pm delivery garnered a 28% share of the Spanish-language television audience (defined as Telemundo, Univision and Telefutura) for the week among adults 18-49 and adult 18-34.
Source: The Nielsen Company, NPM, Live + Same Day, program average strict dayparts used for M-F 10-11pm and M-F 7-11pm; 4/11/11-4/15/11. Spanish share defined among Telemundo, Telefutura and Univision.
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include Telemundo, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates; mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million U.S. TV households nationwide on digital and analog cable, satellite and free television; Telemundo Digital Media, which leverages Telemundo’s original content for distribution across digital and emerging platforms including mobile devices and www.telemundo.com and www.holamun2.com; and Telemundo Internacional, the company’s international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.