Sooner or later USA Network is bound to cancel a show after one season and our friend Ted Linhart (@TedonTV) will have to face the wrath of angry fans on Twitter. But it may be later rather than sooner.
AdWeek's Anthony Crupi speculates that USA tipped its hand on a renewal when it sent out an announcement Wednesday morning about USA's upcoming upfront meeting on May 2. That announcement (posted below) included the list of USA stars that would appear at the event and among them were stars Sarah Shahi and Michael Trucco.
Crupi thinks it's all over but the official press release announcing the renewal. I'm guessing he's right, since the primary purpose of the upfronts is selling advertising in advance of next season. Sure, it's possible that USA is merely including stars from all of the season's current shows and wouldn't announce any cancellations until after the upfronts, but it seems kinda wacky to invite's stars to the event and then not sell any advance advertising for the show.
Here's the "unofficial" announcement...
USA NETWORK’S 2011 UPFRONT EVENT AT THE TENT AT LINCOLN CENTER
BRING YOUR OWN CHARACTER
Star-Studded Event Features A Special Performance
by USA Character Approved Honoree Janelle Monáe
Matt Bomer (WHITE COLLAR), Piper Perabo (COVERT AFFAIRS), Mark Feuerstein (), Sarah Shahi ( ), Jeffrey Donovan (BURN NOTICE), Stone Cold Steve Austin (WWE TOUGH ENOUGH), James Roday ( ), Dulé Hill ( ), Tim DeKay ( ), Marsha Thomason ( ), Sendhil Ramamurthy ( ), Chris Gorham ( ), Michael Trucco ( ), Frederick Weller (IN PLAIN SIGHT), Gabriel Macht ( ), Patrick J. Adams ( ),? Callie Thorne (NECESSARY ROUGHNESS), Mehcad Brooks (NECESSARY ROUGHNESS), Scott Cohen (NECESSARY ROUGHNESS), Marc Blucas (NECESSARY ROUGHNESS), Chris Brancato (EP, LAW & ORDER: CRIMINAL INTENT), Peter Jankowski (EP, LAW & ORDER: CRIMINAL INTENT), Doug Liman (EP, ), Matt Corman (EP, ), Chris Ord (EP, ), Dave Bartis (EP, COVERT AFFAIRS), Jeff Eastin (EP, ), Mark Goffman (EP, ), Jeff King (EP, ), Craig Shapiro (EP, ), Liz Kruger (EP, ), Kevin Dowling (EP, ), Dr. Donna Dannenfelser (EP, )
USA Network 2011 Upfront Event
For the first time ever USA is inviting the advertising community to show off their character and enjoy a special night in USA’s brand evolution. After recently celebrating an unprecedented fifth year at #1, USA is ready to party with character-infused cocktails, social media check-ins and exciting new ways for guests to express themselves while taking in all of the exciting new programming USA has to offer. Accompanied by gourmet cuisine from Danny Meyer’s Union Square Events, an exclusive performance by USA’s Character Approved Honoree and three-time Grammy Award-nominee, Janelle Monáe, and USA’s A-list Talent in full force, this will anevent that is not to be missed.
|Monday, May 2, 2011
4:45 PM: MEDIA CHECK-IN
5:30 PM: RED CARPET ARRIVALS
6:30 PM PRESENTATION BEGINS