Did USA Tip Its Hand on a ‘Fairly Legal’ Renewal?
Sooner or later USA Network is bound to cancel a show after one season and our friend Ted Linhart (@TedonTV) will have to face the wrath of angry fans on Twitter. But it may be later rather than sooner.
AdWeek’s Anthony Crupi speculates that USA tipped its hand on a Fairly Legal renewal when it sent out an announcement Wednesday morning about USA’s upcoming upfront meeting on May 2. That announcement (posted below) included the list of USA stars that would appear at the event and among them were Fairly Legal stars Sarah Shahi and Michael Trucco.
Crupi thinks it’s all over but the official press release announcing the renewal. I’m guessing he’s right, since the primary purpose of the upfronts is selling advertising in advance of next season. Sure, it’s possible that USA is merely including stars from all of the season’s current shows and wouldn’t announce any cancellations until after the upfronts, but it seems kinda wacky to invite Fairly Legal’s stars to the event and then not sell any advance advertising for the show.
Here’s the “unofficial” announcement…
USA NETWORK’S 2011 UPFRONT EVENT AT THE TENT AT LINCOLN CENTER
BRING YOUR OWN CHARACTER
Star-Studded Event Features A Special Performance
by USA Character Approved Honoree Janelle Monáe
Matt Bomer (WHITE COLLAR), Piper Perabo (COVERT AFFAIRS), Mark Feuerstein (ROYAL PAINS), Sarah Shahi (FAIRLY LEGAL), Jeffrey Donovan (BURN NOTICE), Stone Cold Steve Austin (WWE TOUGH ENOUGH), James Roday (PSYCH), Dulé Hill (PSYCH), Tim DeKay (WHITE COLLAR), Marsha Thomason (WHITE COLLAR), Sendhil Ramamurthy (COVERT AFFAIRS), Chris Gorham (COVERT AFFAIRS), Michael Trucco (FAIRLY LEGAL), Frederick Weller (IN PLAIN SIGHT), Gabriel Macht (SUITS), Patrick J. Adams (SUITS),? Callie Thorne (NECESSARY ROUGHNESS), Mehcad Brooks (NECESSARY ROUGHNESS), Scott Cohen (NECESSARY ROUGHNESS), Marc Blucas (NECESSARY ROUGHNESS), Chris Brancato (EP, LAW & ORDER: CRIMINAL INTENT), Peter Jankowski (EP, LAW & ORDER: CRIMINAL INTENT), Doug Liman (EP, COVERT AFFAIRS), Matt Corman (EP, COVERT AFFAIRS), Chris Ord (EP, COVERT AFFAIRS), Dave Bartis (EP, COVERT AFFAIRS), Jeff Eastin (EP, WHITE COLLAR), Mark Goffman (EP, WHITE COLLAR), Jeff King (EP, WHITE COLLAR), Craig Shapiro (EP, NECESSARY ROUGHNESS), Liz Kruger (EP, NECESSARY ROUGHNESS), Kevin Dowling (EP, NECESSARY ROUGHNESS), Dr. Donna Dannenfelser (EP, NECESSARY ROUGHNESS)
USA Network 2011 Upfront Event
For the first time ever USA is inviting the advertising community to show off their character and enjoy a special night in USA’s brand evolution. After recently celebrating an unprecedented fifth year at #1, USA is ready to party with character-infused cocktails, social media check-ins and exciting new ways for guests to express themselves while taking in all of the exciting new programming USA has to offer. Accompanied by gourmet cuisine from Danny Meyer’s Union Square Events, an exclusive performance by USA’s Character Approved Honoree and three-time Grammy Award-nominee, Janelle Monáe, and USA’s A-list Talent in full force, this will an unforgettable event that is not to be missed.
|Monday, May 2, 2011
4:45 PM: MEDIA CHECK-IN
5:30 PM: RED CARPET ARRIVALS
6:30 PM PRESENTATION BEGINS