ABC Continues to Grow Year to Year on Wednesday Night

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press notes:

Up against Fox with a 90-minute Idol leading into the comedy Breaking In, ABC’s 3-hour comedy block ranked #2 on Wednesday night in Adults 18-49.  ABC was up over the same Wednesday last year in Total Viewers and Adults 18-49, building its overall audience year over year for the 16th time in the last 18 weeks.

Opposite the first hour of Fox’s American Idol and CBS’ Survivor: Redemption Island at 8pm, ABC’s The Middle jumped over NBC’s original Minute to Win It, more than doubling the NBC game show’s numbers in viewers (+126%) and young adults (+125%).  The Middle gained 11% week to week in Total Viewers.

Building week to week in viewers (+8%) and young adults (+7%), ABC’s freshman Better with You once again outperformed NBC’s Minute to Win It by substantial margins at 8:30pm, outrunning the NBC game show by 1.9 million viewers and by a best-ever 100% in Adults 18-49.   The new ABC comedy equaled its best Adult 18-34 number in more than 2 months – since 2/16/11.


Up against the third half-hour of Idol at 9pm, ABC’s Modern Family qualified as Wednesday’s #1 scripted TV show for its 20th consecutive original airing this season.  Modern Family grew its overall audience week to week.


Returning to Wednesday’s 9:30pm half-hour for the first time in more than 2 months, ABC’s Cougar Town finished in a virtual-tie with Fox’s Idol-fueled Breaking In among Adults 18-49 (pacing within 1-tenth of a rating point), while ranking #1 in the time period with Adults 18-34 and Women 18-34.  ABC’s Cougar Town was up 9% in Adults 18-49 and by 25% Adults 18-34 from its most-recent telecast this past Monday coming out of Dancing with the Stars.


From 10-10:30pm, Week 2 of ABC’s Happy Endings finished as the #1 series among Adults 18-49, Adults 18-34 and Women 18-34.  Happy Endings generated ABC’s 2nd-highest Adult 18-49 number in the half-hour since early February – since 2/9/11.


At 10:30pm, a second episode of Happy Endings beat its network rivals and posted a 13-week high for ABC in the half-hour with Adults 18-34 – since 1/19/11.


blog comments powered by Disqus