Soap Opera Ratings: ‘Days Of Our Lives’ Falls To New Low For Women 18-49

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Ratings for the week April 11-15, 2011

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,466,000 (-97,000/-436,000)
2. B&B 2,692,000 (-135,000/-508,000) <—- new low *
3. GH 2,537,000 (-68,000/-43,000)
4. OLTL 2,499,000 (-131,000/+246,000)
5. DAYS 2,354,000 (-9,000/-209,000)
6. AMC 2,344,000 (+41,000/-82,000)

* Previous low: 2,791,000 (February 14-18, 2011)

Households
1. Y&R 3.3/11 (same/-.2)
2. B&B 2.0/7 (same/-.3) <—- ties low (2nd straight week)
3. GH 1.9/6 (-.1/same)
3. OLTL 1.9/6 (same/+.2)
5. AMC 1.8/6 (+.1/same)
6. DAYS 1.7/6 (same/-.2) <—- ties low (5th straight week)

Women 18-49 Viewers
1. Y&R 881,000 (-13,000/-189,000)
2. GH 771,000 (-29,000/-64,000)
3. OLTL 668,000 (-31,000/+68,000)
4. DAYS 597,000 (-17,000/-145,000) <—- new low *
5. AMC 540,000 (+38,000/+21,000)
6. B&B 516,000 (+13,000/-179,000)

* Previous low: 600,000 (July 12-16, 2010)

Women 18-49 Rating
1. Y&R 1.3/9 (-.1/-.3) <—- ties low
2. GH 1.2/8 (same/-.1)
3. OLTL 1.0/7 (-.1/+.1)
4. DAYS 0.9/6 (same/-.2) <—- ties low (3rd straight week)
5. AMC 0.8/6 (same/same)
5. B&B 0.8/5 (same/-.3) <—- ties low (2nd straight week)

All ratings are Live+Same Day DVR viewing.

Source: Soap Opera Network

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives, OLTL = One Life to Live, AMC = All My Children.

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.

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