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TV Ratings Wednesday: 'Modern Family,' 'Happy Endings,' 'Breaking In,' 'American Idol,' Down; 'Cougar Town' Up and Down; 'Better with You' Up

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April 21st, 2011

Scoreboard FOX ABC CBS Uni NBC CW
Adults 18-49: Rating/Share 5.8/16 2.2/6 2.2/6 1.5/4 1.0/3 0.6/2
Adults 18-34: Rating/Share 4.0/13 1.9/6 1.2/4 1.6/5 0.7/2 0.7/2
Total Viewers (million) 18.231 6.102 8.817 3.635 3.655 1.381

With 90 minutes of American Idol, Fox easily won the night with adults 18-49 and total viewers.  Other than Survivor (down 3% to a 3.0 adults 18-49 rating) CBS was in repeats, and NBC was two-thirds repeats as well.

American Idol was down 7% with adults 18-49 from last week to a 6.8 rating, but look for a 0.2-0.3 increase in the final numbers. Breaking In was down 4% to a 2.5 rating.

On ABC, most shows were down, which seems to be the trend in a week where fans and ABC execs can play "spring break/NBA Basketball" bingo.  The Middle was steady versus last week with a 1.8 adults 18-49 rating, but that ties last week's season low. Better With You was actually up a tenth to a 1.6 adults 18-49 rating.  But Modern Family tied its Thanksgiving eve low and was down to a 3.7 adults 18-49 rating.  Cougar Town was up from its special Monday return, but down from its last Wednesday 9:30p airing to a 2.4 adults 18-49 rating.  Both episodes of Happy Endings from 10-11ppm were down (1.8, 1.6 adults 18-49 ratings for their respective airings) versus last week's 9:30-10:30p.  The 10pm episode was down 36% from last week's 9:30p premiere.

An original Minute to Win It 8pm was down 11% to a series low 0.8 adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for April 20, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 6.5/19 20.80
CBS Survivor: Redemption Island 3.0/9 10.50
ABC The Middle 1.8/6 6.79
NBC Minute To Win It 0.8/2 3.14
CW America's Next Top Model (R) 0.6/2 1.19
8:30 ABC Better With You 1.6/4 5.25
9:00 FOX American Idol 7.5/20 23.77
ABC Modern Family 3.7/10 9.83
CBS Criminal Minds (R) 1.9/5 8.76
NBC Minute To Win It (R) 0.8/2 3.00
CW America's Next Top Model (Clip Show) 0.7/2 1.58
9:30 FOX Breaking In 2.5/7 7.55
ABC Cougar Town 2.4/6 6.27
10:00 ABC Happy Endings 1.8/5 4.65
NBC Law & Order: SVU (R) 1.4/4 4.83
CBS Criminal Minds: Suspect Behavior (R) 1.7/4 7.19
10:30 ABC Happy Endings 1.6/4 3.84

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via NBC press note:
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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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