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TV Ratings Thursday: 'Bones,' 'American Idol,' 'The Office,' 'Vampire Diaries,' 'Paul Reiser' All Down; 'Community' Inches Up

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April 22nd, 2011

Scoreboard FOX NBC CBS Uni ABC CW
Rating/Share: Adults 18-49 4.4/13 2.1/6 1.8/5 1.3/4 1.1/3 0.9/3
Rating/Share: Adults 18-34 2.9/10 2.2/7 1.0/3 1.4/5 0.7/2 0.9/3
Total Viewers (million) 15.358 4.493 8.546 3.207 3.774 2.297

On the eve of Good Friday (and Earth Day) ABC and CBS were in repeats. Of course Fox would've easily won the night regardless with an hour of  American Idol that scored a 5.6/18 adults 18-49 rating and an hour of Bones that featured a backdoor pilot for "The Finder," that garnered a 3.2 adults 18-49 rating.  I speculate whether "The Finder" is a keeper probably doesn't have a lot to do with the ratingsAmerican Idol was down 13% from last week and Bones was down 9%, but look for Idol to be adjusted up a couple of tenths in the final numbers and Bones to be adjusted down due to the overrun.

Like Fox, NBC ran a night of originals.  Community averaged a 1.5 adults 18-49 up a tenth versus lastversus last week.  The Paul Reiser Show scored an even more miserable than its premiere 0.9 rating with a adults 18-49.  More Will Ferrell on The Office but it was down hard, dropping 0.7 from last week's 4.0 adults 18-49 rating all the way down to a 3.3 rating.  Parks and Recreation was even with last week with a 2.5 adults 18-49 rating.  The two-part 100th episode of 30 Rock averaged a  2.2 adults 18-49 rating for the hour,  even  last week's 30 minute episodes

CW also ran originals. Vampire Diaries was down 0.2 versus last week with a 1.1 adults 18-49 rating.  Nikita was even with another 0.8  adults 18-49 rating.

Late-night results are below the primetime data.

Overnight ratings for Thursday, April 21, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 FOX American Idol 5.6/18 19.62
CBS The Big Bang Theory (R) 1.8/9 7.04
NBC Community 1.5/5 3.30
ABC Wipeout (R) 1.3/4 4.74
CW Vampire Diaries 1.1/4 2.65
8:30 CBS Rules of Engagement (R) 1.5/5 5.51
NBC The Paul Reiser Show 0.9/3 2.54
9:00 NBC The Office 3.3/9 6.80
FOX Bones 3.2/9 11.10
CBS CSI (R) 1.6/5 8.40
ABC Grey's Anatomy (R) 1.2/3 3.86
CW Nikita 0.8/2 1.94
9:30 NBC Parks & Recreation 2.5/7 5.09
10:00 NBC 30 Rock 2.3/6 4.80
CBS The Mentalist (R) 2.1/6 10.96
ABC Private Practice (R) 0.8/2 2.73
10:30 NBC 30 Rock 2.1/6 4.44

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Via NBC press note:

In Late-Night Metered Markets Thursday night:

• In Nielsen's 56 metered markets (the Nashville market is delayed), household results were: "The Tonight Show with Jay Leno," 2.0/5 with an encore telecast delayed by a preview of "The Voice"; CBS's "Late Show with David Letterman," 2.6/6 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.3/4.

• In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4 with an encore delayed by "Voice" preview; "Late Show," 0.6/3 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.4/2.

• At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households with an encore delayed by "Voice" preview) trailed CBS's on-time first-run "Late Late Show with Craig Ferguson" (1.5/5). In the 25 markets with Local People Meters, "Late Night" (0.5/2 in 18-49 with an encore delayed by "Voice" preview) topped "Late Late Show" (0.4/2).

• At 1:35 a.m., Last Call with Carson Daly" averaged a 0.7/3 with an encore delayed by "Voice" preview in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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