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TV Ratings Friday: 'Fringe' Hits Lows; 'Smallville' Dips 10%; 'Supernatural' Steady; 'Friday Night Lights' Up

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April 23rd, 2011

Scoreboard CBS NBC ABC FOX CW
rating/Share: Adults 18-49 1.4/5 1.2/4 1.2/4 1.1/ 0.9/3
Total Viewers (million) 7.66 5.28 4.44 3.12 2.10

Blame it on Good Friday, Rio or anything you like, but many shows were down last night.

We posted separately a few minutes ago, but Fringe dipped to a series low 1.2 adults 18-49 rating last night.  Fringe wasn't alone in being down, Smallville dipped 10% to a 0.9 adults 18-49 rating and Shark Tank was off 7% to a 1.4 adults 18-49 rating, but still dominated at 8pm.  Supernatural was steady with a 0.9 adults 18-49 rating.  NBC's Friday Night Lights bucked the trend and was up a tenth from last week to a 1.0 adults 18-49 rating.

CBS took the night with the Girl's Night Out: Superstar Women of Country drawing a 1.6 adults 18-49 rating and 8.4 million viewers.

ABC and NBC tied for second - Primetime What Would You Do? scored a 1.1 preliminary adults 18-49 rating and 20/20 a 1.2 adults 18-49 rating.  Two hours of NBC's Dateline averaged a 1.4 adults 18-49 rating.

Overnight broadcast primetime ratings for Friday, April 22, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank 1.4/5 4.90
CBS CSI: NY (R) 1.0/3 6.04
NBC Friday Night Lights 1.0/3 3.75
FOX Kitchen Nightmares (R) 1.0/4 2.74
CW Smallville 0.9/3 2.23
9:00 CBS Girl's Night Out: Superstar Women of Country 9-11p 1.6/5 8.48
NBC Dateline NBC 9-11p 1.4/4 6.05
FOX Fringe 1.2/4 3.51
ABC Primetime: What Would You Do 1.1/4 3.80
CW Supernatural 0.9/3 1.97
10:00 ABC 20/20 1.2/4 4.44

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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