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Live+7 DVR Ratings: 'Big Bang Theory' Tops Absolute Gains, 'Outsourced' Tops % Gains

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April 25th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 54 such programs in the complete data for the week, which is a bit more than half a full schedule of new broadcast episodes.

During the twenty-ninth week of the broadcast season (April 4-10), The Big Bang Theory, Outsourced and The Mentalist topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

The Big Bang Theory lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

Outsourced led the % adults 18-49 ratings increase from DVR viewing, adding 57% to its Live+Same Day adults 18-49 ratings.

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 3.211 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Big Bang Theory, THE-04/07 CBS 3.7 4.9 1.2 32%
2 Criminal Minds-04/06 CBS 3.6 4.8 1.2 33%
3 American Idol-WED-04/06 FOX 7.3 8.4 1.1 15%
4 CSI-04/07 CBS 2.9 3.9 1.0 34%
5 Mentalist, THE-04/07 CBS 3.0 4.0 1.0 33%
6 NCIS-04/05 CBS 3.8 4.8 1.0 26%
7 Castle-04/04 ABC 2.8 3.7 0.9 32%
8 Family Guy-04/10 FOX 3.3 4.2 0.9 27%
9 Law And Order:SVU-04/06 NBC 2.4 3.3 0.9 38%
10 BONES-04/07 FOX 3.2 4.1 0.9 28%
11 OUTSOURCED-04/07 NBC 1.4 2.2 0.8 57%
12 PARENTHOOD-04/05 NBC 1.9 2.7 0.8 42%
13 Good Wife, THE-04/05 CBS 2.0 2.7 0.7 35%
14 BROTHERS & SISTERS-04/10 ABC 1.7 2.4 0.7 41%
15 Criminal Minds: SUSPECT-04/06 CBS 2.1 2.8 0.7 33%
16 SURVIVOR: REDEMPTION ISLD-04/06 CBS 3.2 3.9 0.7 22%
17 American Idol-THU-04/07 FOX 6.4 7.1 0.7 11%
18 Blue Bloods-04/08 CBS 1.6 2.2 0.6 38%
19 CSI: NY-04/08 CBS 1.7 2.3 0.6 35%
20 Body Of Proof-04/05 ABC 2.4 2.9 0.5 21%
21 Dancing with the Stars-04/04 ABC 4.7 5.2 0.5 11%
22 Mr. Sunshine-04/06 ABC 1.6 2.1 0.5 31%
23 Off The Map-04/06 ABC 1.3 1.8 0.5 38%
24 CSI: MIAMI-04/10 CBS 2.3 2.8 0.5 22%
25 Rules of Engagement-04/07 CBS 2.6 3.1 0.5 19%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 OUTSOURCED-04/07 NBC 1.4 2.2 0.8 57%
2 Nikita-04/07 CW 0.7 1.0 0.3 43%
3 PARENTHOOD-04/05 NBC 1.9 2.7 0.8 42%
4 Vampire Diaries-04/07 CW 1.2 1.7 0.5 42%
5 BROTHERS & SISTERS-04/10 ABC 1.7 2.4 0.7 41%
6 Off The Map-04/06 ABC 1.3 1.8 0.5 38%
7 EVENT-04/04 NBC 1.3 1.8 0.5 38%
8 Blue Bloods-04/08 CBS 1.6 2.2 0.6 38%
9 Law And Order:SVU-04/06 NBC 2.4 3.3 0.9 38%
10 HARRY'S LAW-04/04 NBC 1.4 1.9 0.5 36%
11 CSI: NY-04/08 CBS 1.7 2.3 0.6 35%
12 Good Wife, THE-04/05 CBS 2.0 2.7 0.7 35%
13 CSI-04/07 CBS 2.9 3.9 1.0 34%
14 SHEDDING FOR WEDDING-04/06 CW 0.3 0.4 0.1 33%
15 Mentalist, THE-04/07 CBS 3.0 4.0 1.0 33%
16 Criminal Minds-04/06 CBS 3.6 4.8 1.2 33%
17 AMERICA'S Top Model-10-04/06 CW 0.9 1.2 0.3 33%
18 Criminal Minds: SUSPECT-04/06 CBS 2.1 2.8 0.7 33%
19 Big Bang Theory, THE-04/07 CBS 3.7 4.9 1.2 32%
20 Castle-04/04 ABC 2.8 3.7 0.9 32%
21 Mr. Sunshine-04/06 ABC 1.6 2.1 0.5 31%
22 BONES-04/07 FOX 3.2 4.1 0.9 28%
23 Family Guy-04/10 FOX 3.3 4.2 0.9 27%
24 No Ordinary Family-04/05 ABC 1.5 1.9 0.4 27%
25 NCIS-04/05 CBS 3.8 4.8 1.0 26%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MENTALIST, THE-04/07 CBS 15,173 18,384 3,211 21%
2 NCIS-04/05 CBS 19,395 22,201 2,806 14%
3 Castle-04/04 ABC 11,454 14,250 2,796 24%
4 Criminal Minds-04/06 CBS 14,081 16,800 2,719 19%
5 Blue Bloods-04/08 CBS 10,713 13,422 2,709 25%
6 BONES-04/07 FOX 10,576 13,145 2,569 24%
7 HARRY'S LAW-04/04 NBC 7,747 10,310 2,563 33%
8 American Idol-WED-04/06 FOX 23,133 25,586 2,453 11%
9 Big Bang Theory, THE-04/07 CBS 11,399 13,807 2,408 21%
10 Good Wife, THE-04/05 CBS 10,816 13,188 2,372 22%
11 CSI-04/07 CBS 13,059 15,372 2,313 18%
12 Body Of Proof-04/05 ABC 11,150 13,452 2,302 21%
13 Law And Order:SVU-04/06 NBC 8,289 10,272 1,983 24%
14 CRIMINAL MINDS: SUSPECT-04/06 CBS 9,123 10,977 1,854 20%
15 SURVIVOR: REDEMPTION ISLD-04/06 CBS 10,937 12,764 1,827 17%
16 PARENTHOOD-04/05 NBC 4,762 6,578 1,816 38%
17 CSI: NY-04/08 CBS 9,746 11,462 1,716 18%
18 American Idol-THU-04/07 FOX 21,538 23,157 1,619 8%
19 Family Guy-04/10 FOX 6,589 8,131 1,542 23%
20 Off The Map-04/06 ABC 3,799 5,290 1,491 39%
21 BROTHERS & SISTERS-04/10 ABC 6,359 7,843 1,484 23%
22 OUTSOURCED-04/07 NBC 2,970 4,402 1,432 48%
23 CSI: MIAMI-04/10 CBS 9,971 11,337 1,366 14%
24 EVENT-04/04 NBC 4,136 5,467 1,331 32%
25 No Ordinary Family-04/05 ABC 5,740 6,903 1,163 20%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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