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TV Ratings Sunday: 'Desperate Housewives,' 'Brothers & Sisters,' 'Celebrity Apprentice' Rise Against Easter Repeats/Specials

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April 25th, 2011

Scoreboard ABC NBC CBS FOX Uni
Adults 18-49: rating/Share 2.2/6 2.0/6 1.7/5 1.2/4 0.9/2
Adults 18-34: Rating/Share 1.5/5 1.4/5 1.0/3 1.3/5 0.8/3
Total Viewers (million) 7.715 6.002 9.148 3.189 2.383

ABC led the night with adults 18-49 and CBS had the most total viewers on Easter Sunday night. Fox ran repeats of The Simpsons and a repeat of The Simpsons Movie which performed well below the normal "Animation Domination" lineup.

CBS was in normal programming from 7-9p, but aired the Hallmark Hall of Fame movie  Beyond the Blackboard from 9-11p which underperformed the normal Undercover Boss and CSI: Miami.

ABC and NBC seemed to benefit, at least a little from Fox and CBS scheduling. Desperate Housewives was up 7% from last week to a 2.9 adults 18-49 rating. Brothers & Sisters rose 12% to a 1.9 adults 18-49 rating.  Earlier in the night, Extreme Makeover Home Edition was up 10% to a 2.2 adults 18-49 rating.

NBC's Celebrity Apprentice was also up 12% to a 2.9 adults 18-49 rating between 9-11p.

60 Minutes was up 14% versus last week to a 1.6 adults 18-49 rating and The Amazing Race was up 4% to a 2.5 adults 18-49 rating.

Broadcast primetime ratings for Sunday, April 24, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos (R) 1.7/6 6.60
CBS 60 Minutes 1.6/6 10.32
NBC Dateline NBC 0.8/3 4.25
FOX The Simpsons (R) 0.8/3 2.07
7:30 FOX The Simpsons (R) 1.0/3 2.53
8:00 CBS Amazing Race 2.5/7 9.28
ABC Extreme Makeover: Home Edition 2.2/6 7.77
FOX The Simpsons Movie (R) 1.2/4 3.39
NBC America's Next Great Restaurant 1.2/3 3.59
9:00 ABC Desperate Housewives 2.9/8 9.87
NBC Celebrity Apprentice 2.7/7 7.34
FOX The Simpsons Movie (R) 1.6/4 3.87
CBS Movie: Beyond the Blackboard 1.3/3 8.23
10:00 NBC Celebrity Apprentice 3.2/8 8.82
ABC Brothers & Sisters 1.9/5 6.63
CBS Movie: Beyond the Blackboard 1.3/4 8.76
Half Hour Numbers for Dramas
9:00 Desperate Housewives 2.9/8 9.77
9:30 Desperate Housewives 3.0/7 9.96
10:00 Brothers & Sisters 2.0/5 6.81
10:30 Brothers & Sisters 1.8/5 6.35

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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