USA Network Using Its Stars, Not Network Executives at Upfront on May 2
via press release:
USA’S UNCONVENTIONAL APPROACH
TO UPFRONT EVENT
ON MONDAY MAY 2 AT THE TENT OF LINCOLN CENTER
Live performance by Grammy nominee Janelle Monáe
and gourmet food by Danny Meyer
On the heels of USA’s fifth consecutive year as the number one cable network,
USA will celebrate with its biggest Upfront event ever on Monday, May 2 at the Tent of Lincoln Center.
Proliferating the theme “Bring Your Own Character,”
USA invites Madison Avenue to truly experience a 360? character-driven event starring USA’s tremendous roster of talent.
In lieu of executives presenting financial figures, USA is taking an unconventional approach with
stars Matt Bomer (WHITE COLLAR), Tim DeKay (WHITE COLLAR), Jeffrey Donovan (BURN NOTICE),
Mark Feuerstein (ROYAL PAINS), Dulé Hill (PSYCH), Piper Perabo (COVERT AFFAIRS), Sendhil Ramamurthy (COVERT AFFAIRS),
James Roday (PSYCH) and Sarah Shahi (FAIRLY LEGAL) helming the evening as they present the future of the network.
This year, USA is bigger and better than ever with the most hours of original programming in the network’s history.
The event will feature cuisine by Danny Meyer’s Union Square Events
and an exciting performance by three-time Grammy nominee and Character Approved Honoree Janelle Monáe.
In addition to a star-studded red carpet, live entertainment and gourmet food stations,
USA will present an original photographic art gallery by renowned photographer Robert Maxwell,
as well as multimedia presentations featuring candid “Character Interviews” with the stars of USA.
Immediately following the presentation will be an after-party with cocktails and mingling with the stars of USA,
including new summer original series SUITS, premiering Thursday, June 23 at 10/9c
and the cast of NECESSARY ROUGHNESS, premiering Wednesday, June 29 at 10/9c.