Lots To Love About Katie Couric, But Not Her 'CBS Evening News' Ratings

Categories: 1-Featured,Evening News TV Ratings

Written By

April 26th, 2011

With the long anticipated announcement that Katie Couric is leaving CBS Evening News, the media is filled with lots of nice things being said about Katie. (And rightly so, contemporary Virginia alumnae that she is!)

Sadly there's not much nice to say about her ratings.

The CBS Evening News ratings fell during the "Couric era", and more importantly at a time when all the broadcast ratings were trending down, CBS also  lost ground to the leading NBC Nightly News as well.

The chart below shows the quarterly average adults 25-54 ratings for the broadcast evening news shows. The first point is Q2 2006. The "Couric Era" began during the final month (September) of Q3 2006.


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Quarterly average adults 25-54 ratings (Live+Same Day)

ABC CBS NBC NBC-CBS gap
2006 Q2 2.1 1.8 2.2 0.4
Q3 2.1 1.9 2.1 0.2
Q4 2.3 2.0 2.3 0.3
2007 Q1 2.4 1.9 2.4 0.5
Q2 2.0 1.6 1.9 0.3
Q3 1.9 1.4 1.8 0.4
Q4 2.1 1.6 2.1 0.5
2008 Q1 2.3 1.8 2.3 0.5
Q2 1.9 1.4 2.0 0.6
Q3 1.8 1.4 2.0 0.6
Q4 2.2 1.6 2.3 0.7
2009 Q1 2.1 1.7 2.5 0.8
Q2 1.7 1.3 1.9 0.6
Q3 1.6 1.2 1.8 0.6
Q4 1.8 1.5 2.2 0.7
2010 Q1 1.9 1.6 2.4 0.8
Q2 1.6 1.3 1.8 0.5
Q3 1.5 1.2 1.8 0.6
Q4 1.7 1.4 2.0 0.6

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Source: The Nielsen Company via TVB

 
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