OWN: Oprah Winfrey Network Posts Second Consecutive Month Of Growth Versus Year Ago Discovery Health Numbers

Categories: Network TV Press Releases

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April 26th, 2011

via press release:

OWN: OPRAH WINFREY NETWORK POSTS SECOND CONSECUTIVE MONTH OF GROWTH VERSUS YEAR AGO DISCOVERY HEALTH NUMBERS
SUNDAY NIGHT ORIGINAL SERIES ‘SEASON 25: OPRAH BEHIND THE SCENES’ AND ‘THE JUDDS’ POST THIRD CONSECUTIVE WEEK OF DOUBLE DIGIT GROWTH ACROSS ALL KEY DEMOS VERSUS YEAR AGO
For the second consecutive month, OWN: Oprah Winfrey Network has grown across all key demos versus Discovery Health numbers (April ’11 versus April ‘10: +11% W25-54 / +12% HH / +7% P2+).

In addition, the network posted double digit growth for its Sunday night original series across all key demos for the third consecutive week. “Season 25: Oprah Behind the Scenes” and “The Judds” grew versus year ago numbers (+84% W25-54, +64% HH, +55% P2+).

“Season 25: Oprah Behind the Scenes” (Sundays at 8 p.m. ET) ranked #13 among 88 ad-supported cable networks in its time slot and posted its third consecutive week of triple digit growth in the key female demo versus year ago numbers (+114% W25-54).

In its third week, “The Judds” (Sundays at 10 p.m. ET) ranked #18 among 88 ad-supported cable networks in its time slot and earned triple digit growth in the key female demo for the third consecutive week versus year ago numbers (+100% W25-54).
Sunday, April 24, 2011
Prime
· .35 W25-54/ .46 HH/ 446 P2+.
· Growth vs. DHLTH benchmarks: +84% W25-54, +64% HH, +55% P2+ vs. YAGO April ’10.

Season 25: Oprah Behind the Scenes (8 PM)
· .47 W25-54/ .46 HH/ 455 P2+.
· Growth vs. DHLTH benchmarks: +114% vs. YAGO April ‘10.
· +47% versus prior 4 weeks.
· Ranked #13 among 88 ad-supported cable networks in the 8 p.m. time period.

The Judds (10 PM)
· .46 W25-54/ .60 HH/ 572 P2+.
· Growth vs. DHLTH benchmarks: +100% vs. YAGO April ’10.
· +44% versus prior 4 weeks.
· Ranked #18 among 88 ad-supported cable networks in the 10 p.m. time period.

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*P2+ (000s)
*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

 
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