With “Zeke and Luther” & “Pair of Kings” Disney XD Has Most-Watched April In Network's History

Categories: Network TV Press Releases

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April 26th, 2011

via press release:

Disney XD Delivers its Best April on Record in Total Day and Prime

~Emerges as Cable’s Growth Leader Among All Kid-Targeting Networks

~Holds the Longest Year-to-Year Growth Streak of Any Kid Network

~Joins Disney Channel as the Only Kid Network Posting Double-Digit

Percent Gains in Total Day in Target 6-11 and 9-14 Demographics

~More Than Doubles Nicktoons in Total Day in Target Demos

April 2011 – Total Day

Powered by all-around solid performances of its key series, most notably “Zeke and Luther” and “Pair of Kings,” Disney XD delivered its most-watched April in the network’s history in Total Day in Total Viewers (289,000), Kids 6-14 (151,000), Boys 6-14 (95,000), Kids 6-11 (120,000), Boys 6-11 (76,000), Tweens 9-14 (97,000) and Boys 9-14 (64,000), standing as the year-to-year growth leader among all kid cable networks with across-the-board double-digit percent gains.

 

  • Impressively, Disney XD joined sister network Disney Channel as the only 2 kid cable networks to exceed year-ago levels by double-digit percentages in the 6-11 and 9-14 demos.

 

  • Disney XD increased its audience year to year by 42% in Kids 6-14 (151,000 vs. 106,000), by 34% in Boys 6-14 (95,000 vs. 71,000), by 41% in Kids 6-11 (120,000 vs. 85,000), by 36% in Boys 6-11 (76,000 vs. 56,000), by 47% in Tweens 9-14 (97,000 vs. 66,000) and by 45% in Boys 9-14 (64,000 vs. 44,000).

 

  • Disney XD has grown its Total Day audience year to year for 28 consecutive months among Boys 6-14 and Boys 6-11 – the longest streak of its kind among all kid networks.

 

  • Disney XD held considerable double- and triple-digit percent advantages over Nicktoons in Total Day among Kids 6-14 (99% - 151,000 vs. 76,000), Boys 6-14 (64% - 95,000 vs. 58,000), Kids 6-11 (107% - 120,000 vs. 58,000), Boys 6-11 (73% - 76,000 vs. 44,000), Tweens 9-14 (106% - 97,000 vs. 47,000) and Boys 9-14 (83% - 64,000 vs. 35,000).

April 2011 – Prime

Disney XD posted all-time April highs in Prime across all demos -- Total Viewers (321,000), Kids 6-14 (181,000), Boys 6-14 (118,000), Kids 6-11 (144,000), Boys 6-11 (96,000), Tweens 9-14 (115,000) and Boys 9-14 (78,000) -- and with the exception of Boys 9-14, where it placed just behind Disney Channel, posted the biggest year-to-year increases of any kid-targeting network.

 

 

  • Year over year, Disney XD registered across the board double-digit percent increases: Kids 6-14 (+35% - 181,000 vs. 134,000), Boys 6-14 (+30% - 118,000 vs. 91,000), Kids 6-11 (+37% - 144,000 vs. 105,000), Boys 6-11 (+37% - 96,000 vs. 70,000), Tweens 9-14 (+34% - 115,000 vs. 86,000) and Boys 9-14 (+30% - 78,000 vs. 60,000).

 

  • Disney XD continues to hold the longest growth streak of any cable network for kids, increasing its monthly audience year to year for the 26th consecutive month among Kids 6-11, and 26th straight month among Boys 6-14 and Boys 6-11, including by hefty double-digit percentages in the past 4 months, and in 8 of the previous 9 months overall.

 

  • Disney XD also dominated Nicktoons in Prime, surpassing the key competitor across all key demos, including by 48% among Kids 6-14 (181,000 vs. 122,000), by 24% in Boys 6-14 (118,000 vs. 95,000), by 43% among Kids 6-11 (144,000 vs. 101,000), by 20% in Boys 6-11 (96,000 vs. 80,000), by 74% among Tweens 9-14 (115,000 vs. 66,000) and by 56% among Boys 9-14 (78,000 vs. 50,000).

 

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

 

Source: NMR, final national U.S. ratings, most current, unless otherwise noted. April 2011: 3/28/11-4/24/11, most current; April 2010: 3/29/10-4/25/10, L7.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).

 

  • “Zeke and Luther” more than doubled its series debut (6/15/09) in Tweens 9-14 (+139% - 438,000 vs. 183,000) and Boys 9-14 (+105% - 269,000 vs. 131,000), nearly doubled in Kids 6-14 (+92% - 587,000 vs. 305,000), and outperformed by solid double-digit percent gains in all other key demos, specifically Total Viewers (+74% - 843,000 vs. 485,000) and Boys 6-14 (+59% - 369,000 vs. 232,00).

 

  • “Zeke and Luther” registered hefty increases over its year-ago Season 2 premiere (3/15/10) across all demos, including by 11% in Total Viewers (843,000 vs. 758,000), by 29% in Kids 6-14 (587,000 vs. 455,000) and by 18% in Boys 6-14 (369,000 vs. 314,000).

 

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

 

Source: NMR, final national U.S. ratings, 2/28/11, Live + Same Day.

 

 
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