via press release:
LOGO’S SEASON FINALE OF “RUPAUL’S DRAG RACE” CAPS OFF HIGHEST-RATED AND MOST-STREAMED SEASON EVER
Monday Night’s Ratings Win Comes on the Heels of Logo’s Highest-Rated
Quarter Ever In 1Q’11
“RuPaul’s Drag Race: Reunited!” Premieres Monday, May 2nd at Special Time 9/8C Featuring Tracks from RuPaul’s Latest Album, Glamazon
NEW YORK, NY, April 27, 2011 – Monday night’s 10PM season three finale of “RuPaul’s Drag Race” rounded out the series’ highest-rated season ever -- up +24% in the key 18-49 demo compared to the second season’s performance. The finale episode was Logo’s highest rated telecast to-date in the Men 18-49 and Women 25-54 demos. The finale scored a 0.8 in the P18-49 demo and drew 585,000 total viewers (P2+) who witnessed Raja be named “America’s Next Drag Superstar.”
Maintaining the ratings momentum, the season finale of “Untucked: RuPaul’s Drag Race” at 11PM propelled the franchise to its highest rated season also with a 28% increase compared to season two. The finale episode of “Untucked: RuPaul’s Drag Race” earned a 0.4 in the P18-49 demo.
Big season-over-season gains for “RuPaul’s Drag Race” and “Untucked: RuPaul’s Drag Race” along with strong showings from “1 girl 5 gays” and “Nip/Tuck” propelled Logo to its highest-rated quarter ever in 1Q’11. Logo’s 1Q'11 ratings were up +18% from 1Q’10.
“RuPaul’s Drag Race” consistently remains the most watched series this year on Logo, which is available in 47 million households. Additionally, “RuPaul’s Drag Race” has become the most streamed series ever on LogoTV.com with more than 14 million video streams season-to-date – a 45% increase over season 2 streams (source: Omniture). To relive the glitz and the glam of the season, viewers can catch the series’ full episodes and extra content at LogoTV.com.
“‘RuPaul’s Drag Race’ reigns as Logo’s ‘Supreme Queen,’ continuing to attract fierce and fabulous viewers to our network,” said Dave Mace, Senior Vice President, Original Programming, Logo. “In response to the demands of this juggernaut franchise’s fans, we’ve even launched an Emmy campaign to support nominations for ‘Outstanding Reality-Competition Program’ and RuPaul for ‘Outstanding Host for a Reality Program.’”
Speaking for World of Wonder Productions, Executive Producer RuPaul Charles said, "We are ecstatic that the third season of RuPaul's Drag Race is its biggest yet, and continues to attract legions of new fans from all walks of life. In the 'Age of Gaga' having the opportunity to showcase the art and attitude that is drag, and to give these brave and talented performers a global platform is the greatest reward."
The finale may be over, but the drama has just begun. It’s been many months since the queens of “RuPaul’s Drag Race” shared the stage. Tune in next Monday, May 2nd at a special time, 9ET/8CT as the queens of “RuPaul's Drag Race” season three reunite on camera for the first time since shooting the series. Watch wigs fly and make up run as the girls confront each other and relive all the drama from the past season. “RuPaul’s Drag Race: Reunited!” also marks the on-air premiere of the title track from RuPaul’s new album “Glamazon.” “Glamazon” is available for download exclusively at Amazon.com. (http://logo.to/fIv7VX). Or click HERE to purchase.
On-air ratings source: Nielsen Media Research; All ratings Live +SD coverage; RuPaul's Drag Race Season 3 premiere average excludes Casting Special (episode 301)
Online traffic source: Omniture
Logo is the world’s leading ad-supported cable, satellite, online, mobile and digital entertainment network from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B) for gays and lesbians, their families and friends. Launched in 2005, Logo’s cable channel is in more than 47 million homes across the United States and is complemented by a federation of online properties, includingLogoTV.com, TripOutGayTravel.com, AfterEllen.com, AfterElton.com, 365Gay.com, DowneLink.com and NewNowNext.com. Logo’s content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining, and inclusive. Logo joins MTV Networks’ roster of popular and highly targeted brands which include MTV, Comedy Central, VH1 and Spike TV.
About World of Wonder:
Innovative production company World of Wonder is behind such entertaining hit series as “RuPaul’s Drag Race” (Logo), “Million Dollar Listing” (Bravo), “The Fabulous Beekman Boys” (Planet Green), and “Girls Who Like Boys Who Like Boys” (Sundance Channel). They have recently completed production on the documentary series “Finding Sarah” for OWN, which features Sarah the Duchess of York as she embarks on a journey of self-discovery.
World of Wonder continues to showcase its brand of unique characters and provocative storytelling with award-winning documentary features like “Inside Deep Throat”, “The Eyes of Tammy Faye”, “Party Monster” and “Monica in Black and White.” Their documentary, “The Last Beekeeper” (Planet Green), recently won an Emmy® Award for Outstanding Nature Programming.
World of Wonder recently completed “Wishful Drinking” for HBO, based on Carrie Fisher’s New York Times bestselling memoir and debuted the highly-anticipated “Becoming Chaz” at the 2011 Sundance Film Festival. “Becoming Chaz” will premiere on OWN in May to kick off Oprah’s Documentary Film Club showcase.
For the last year, they have been working on a documentary following the repeal of the controversial “Don’t Ask, Don’t Tell” policy.
With offices in Hollywood and London, the company has produced cutting-edge fiction and non-fiction programming for HBO, Showtime, VH1, IFC, Discovery, MTV, BBC, PBS, Channel 4 UK, and other digital outlets that can be found online at http://worldofwonder.net/. The WOW Report receives more than 100,000 visitors a month.