via press release:
New Videos Allow Fans to Share Specific Greetings from O’Brien on Facebook.com
O’Brien’s Team Coco Digital has launched a series of video greeting cards produced exclusively for online fans. The team has developed 25 “F-Cards,” all of which feature O’Brien, host of TBS’s late-night hit . The F-Cards address such Facebook-specific situations as relationship status changes, photo-tagging, reconnecting with long-lost friends and surviving mass unfriendings. By “Liking” Team Coco, Facebook users have the ability to watch and share these exclusive videos, posting them on the Facebook walls of their friends and family.
Team Coco’s F-Cards represent one of the most ambitious examples yet of Facebook-exclusive viral comedy content by a late-night show. The video messages poke fun at familiar Facebook archetypes, such as the bragging poster, the over-sharing parent and the addicted gamer. The F-Cards can be accessed through http://facebook.com/teamcoco or via a shortcut athttp://teamcoco.com/f-cards. Additional cards will become available in the coming weeks.
John A. Wooden, general manager and executive producer of Team Coco Digital, explained, “Facebook users have been incredibly supportive of Conan over the past year. We literally wouldn’t be where we are today without them. To show our thanks, we really wanted to give them something special. And by special, we mean something that masquerades as useful but is ultimately totally pointless. We know Facebook users would expect nothing less.”
Coming off a recent South By Southwest Interactive Award for Social Media, the digital team behind teamcoco.com continues to find innovative ways for fans of CONAN to interact with the show beyond the broadcast hour. O’Brien, who was recently declared “The King Of Social Media” by Fast Company magazine, is committed to remaining at the forefront of social media innovation, from Facebook to Twitter and beyond. Team Coco currently has 1.5 million fans on Facebook, and O’Brien’s wildly popular Twitter account is rapidly approaching 3 million followers.
Produced by Conaco LLC, CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS. Jeff Ross is the executive producer. The show originates from Stage 15 at Warner Bros. Studios.
TBS, a division of Turner Broadcasting System, Inc., is television’s top-rated comedy network and is available in 100.8 million households. It serves as home to such original comedy series as Are We There Yet? and Tyler Perry’s of Payne, Tyler Perry’s and the upcoming Tyler Perry’s ; the late-night series CONAN, starring Conan O’Brien, and , starring George Lopez; hot contemporary comedies like , The and , which begins later this year; special events, including star-studded comedy festivals in Chicago; blockbuster movies; hosted movie showcases; and championship sports.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.