via press release:
TELEMUNDO’S 2011 BILLBOARD LATIN MUSIC AWARDS PRESENTED BY STATE FARM® DELIVERS BEST RATINGS EVER IN 13-YEAR HISTORY REACHING NEARLY 6.6 MILLION TOTAL VIEWERS
THE TOP-RATED AWARD SHOW WAS FEATURED AS THE #1 WORLDWIDE TWITTER TRENDING TOPIC
MIAMI – April 29, 2011 – Telemundo’s broadcast of the 2011 Billboard Latin Music Awards Presented by State Farm®, drew the network’s highest-rated Billboard Latin Music Award telecast across all major demographics in its 13-year history of broadcasting the premium awards show, according to Nielsen Media Research.
Last night’s broadcast, which aired on April 28th at 8pm EST, reached nearly 6.6 million total viewers. 2011 Billboard Latin Music Awards Presented by State Farm® had record breaking ratings and grew year-over-year drawing over 2.3 million total viewers (persons 2+) (+21%) and more than 1.3 million adults 18-49 (+11%), 738,000 women 18-49 (+8%) and 623,000 men 18-49 (+14%).
The red carpet pre-show, “Alfombra Billboard”, delivered substantial year-over-year increases in the 7pm hour. Telemundo delivered 1,284,000 total viewers (persons 2+), up +44%, and 635,000 adults 18-49, up +28%. The red carpet pre-show and the award telecast combined reached nearly 7 million total viewers.
Locally, the 2011 Billboard Latin Music Awards Presented by State Farm® was #1 in the time period regardless of language in New York and Miami among adults 18-49 and adults 18-34 and in Miami among total viewers.
Online response was also strong for the awards show. The show was the #1 worldwide Twitter top trending topic at 9:30pm EST, and Telemundo’s Twitter following grew by +89% compared to prior day. Additionally, the network’s Facebook fan base increased by +54% compared to prior day. The live stream of the 2011 Billboard Latin Music Awards Presented by State Farm® was a great success, generating over 500,000 page views.
Source: The Nielsen Company, NPM, Live+Same Day, 4/28/11; fast national cume 4/28/11, AA Reach projections based on 6+ minute qualifier. Nielsen NSI Live +SD data.Omniture Site Catalyst; Twitter; Facebook Insights