Note: Those wondering "Hey, didn't TVBTN write that the NFL Draft ratings were down from last year?", should note that the combined ESPN+NFL Network adults 18-49 ratings were down as well as the combined ESPN+NFL Network average viewership, but the NFL Network average viewership by itself rose slightly as noted below.
via press release:
MOST WATCHED FIRST ROUND DRAFT COVERAGE EVER ON NFL NETWORK!
Highest rated and most-watched NFL Draft Round 1 ever on NFL Network.
- Last night's coverage marked the largest Draft Day 1/Round 1 audience ever for NFL Network
- The 2011 NFL Draft Round 1 averaged 1.04 million viewers, an INCREASE compared to last year’s Round 1 average audience (1.03 million viewers)
- Since 2007, NFL Network’s NFL Draft Day 1 average viewers has tripled.
- 7.0 million avg. viewers for first round across ESPN & NFLN – second-most watched first round ever
- 3.6 million average for NBA playoff games on TNT (LAL/NO and DAL/POR) in same 8:15-11:45 time period.