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Thursday Cable Ratings: NFL Draft Down, Leads Night; 'Swamp People' Rises + 'Housewives of NYC,' 'Dance Crew' & More

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April 29th, 2011

The NFL Draft on ESPN and NFL Network led all cable with a 3.3 adults 18-49 rating (2.9+0.4), that was down 11% from last year's first night combined 18-49 primetime ratings. The average viewership of 7.047 million was down 15% from last year's 8.321 million.

History's Swamp People was up a tenth vs. last week with a 1.5 adults 18-49 rating, which was the top non-sports cable show on the night.

America's Best Dance Crew dropped 0.1 from  last week to a 0.8 adults 18-49 rating

Real Housewives of NYC was steady with a 0.9 adults 18-49 rating.

Thursday cable ratings highlights via @Travis Yanan: (all Live+Same Day ratings)

Manhunters (A&E, 10pm)
- 1.243 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Manhunters (A&E, 10:30pm)
- 1.294 million viewers
- 0.8/1 HH
- 0.5/1 A18-49

Real Housewives of NYC (BRAVO, 10pm)
- 1.866 million viewers
- 1.3/2 HH
- 0.9/2 A18-49

NFL Draft (ESPN, 8pm, 229 minutes)
- 6.003 million viewers
- 3.8/6 HH
- 2.9/9 A18-49

Swamp People (HIST, 9pm)
- 3.864 million viewers
- 2.3/3 HH
- 1.5/4 A18-49

Mounted in Alaska (HIST, 10pm)
- 2.008 million viewers
- 1.2/2 HH
- 0.8/2 A18-49

Mounted in Alaska (HIST, 10:30pm)
- 1.560 million viewers
- 1.0/2 HH
- 0.7/2 A18-49

America's Best Dance Crew (MTV, 10pm)
- 2.015 million viewers
- 1.2/2 HH
- 0.8/2 A18-49
- 1.7/5 W18-34
- 2.0/8 T12-17

NFL Draft (NFLN, 7:58pm, 220 minutes)
- 1.044 million viewers
- 0.7/1 HH
- 0.4/1 A18-49

Secret Diary of a Call Girl (SHO, 10:30pm, 23 minutes)
- 0.075 million viewers
- 0.1/0 HH
- 0.0/0 A18-49
*apparently this is new...?*

TNA: Impact (SPIKE, 9pm, 122 minutes)
- 1.510 million viewers
- 0.9/1 HH
- 0.4/1 A18-49

NBA Playoffs (TNT, 8:09pm, 150 minutes)
- 3.871 million viewers
- 2.4/4 HH
- 1.6/5 A18-49

NBA Playoffs (TNT, 10:39pm, 160 minutes)
- 3.400 million viewers
- 2.2/5 HH
- 1.5/5 A18-49

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Twitter: http://twitter.com/travisyanan

 
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