via press release:
2011 NFL Draft = Record viewership for NFL Network
NFL Network posted its best ever NFL Draft viewership averaging a record 566,000 viewers over the three days of the 2011 NFL Draft (previous mark: 560,000 in 2010).
Viewership notes from NFL Network’s 2011 NFL Draft coverage:
- NFL Network posted its highest-ever Round 1 audience with an average of 1.04 million viewers on Thursday night.
- Average viewership of NFL Network’s Day 3 coverage (Rounds 4-7 on Saturday) of the 2011 Draft increased 7 percentover 2010.
- NFL Network’s average audience for Friday night’s coverage of Rounds 2-3 marked the net’s second-best Day 2 audience ever.