'

Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Fringe' Tops % Gains

Categories: '

Written By

May 2nd, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 61 such programs in the complete data for the week, which is about 2/3 a full schedule of new broadcast episodes.

During the thirtieth week of the broadcast season (April 11-17), as has become fairly typical when they both air new episodes Modern Family and Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding a gigantic 2.3 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. I believe that's the most for any single broadcast episode this season. By comparison, more adults 18-49 watched Modern Family after the airdate on their DVRs than watched Fringe in total.

Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 69% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.544 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-04/13 ABC 3.9 6.2 2.3 59%
2 OFFICE-04/14 NBC 4.0 5.6 1.6 40%
3 HOUSE-04/11 FOX 3.2 4.6 1.4 44%
4 Criminal Minds-04/13 CBS 3.5 4.7 1.2 34%
5 BONES-04/14 FOX 3.5 4.7 1.2 34%
6 NCIS-04/12 CBS 3.9 5.1 1.2 31%
7 American Idol-WEDNESDAY-04/13 FOX 7.3 8.3 1.0 14%
8 Hawaii Five-0-04/11 CBS 2.5 3.5 1.0 40%
9 Desperate Housewives-04/17 ABC 2.7 3.7 1.0 37%
10 NCIS: LOS ANGELES-04/12 CBS 3.3 4.2 0.9 27%
11 Fringe-04/15 FOX 1.3 2.2 0.9 69%
12 How I Met Your Mother-04/11 CBS 2.7 3.6 0.9 33%
13 Castle-04/11 ABC 3.0 3.9 0.9 30%
14 PARENTHOOD-04/12 NBC 2.1 3.0 0.9 43%
15 30 ROCK-04/14 NBC 2.2 3.1 0.9 41%
16 Family Guy-04/17 FOX 3.0 3.9 0.9 30%
17 American Idol-THURSDAY-04/14 FOX 6.4 7.2 0.8 13%
18 Good Wife, THE-04/12 CBS 2.0 2.7 0.7 35%
19 COMMUNITY-04/14 NBC 1.4 2.1 0.7 50%
20 PARKS AND RECREATION-04/14 NBC 2.5 3.2 0.7 28%
21 OUTSOURCED-04/14 NBC 1.7 2.4 0.7 41%
22 BROTHERS & SISTERS-04/17 ABC 1.7 2.4 0.7 41%
23 SURVIVOR: REDEMPTION ISLD-04/13 CBS 3.1 3.8 0.7 23%
24 Criminal Minds: SUSPECT-04/13 CBS 2.6 3.2 0.6 23%
25 APPRENTICE 11-04/17 NBC 2.6 3.2 0.6 23%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-04/15 FOX 1.3 2.2 0.9 69%
2 MODERN FAMILY-04/13 ABC 3.9 6.2 2.3 59%
3 COMMUNITY-04/14 NBC 1.4 2.1 0.7 50%
4 Supernatural-04/15 CW 0.9 1.3 0.4 44%
5 HOUSE-04/11 FOX 3.2 4.6 1.4 44%
6 PARENTHOOD-04/12 NBC 2.1 3.0 0.9 43%
7 OUTSOURCED-04/14 NBC 1.7 2.4 0.7 41%
8 BROTHERS & SISTERS-04/17 ABC 1.7 2.4 0.7 41%
9 30 ROCK-04/14 NBC 2.2 3.1 0.9 41%
10 Hawaii Five-0-04/11 CBS 2.5 3.5 1.0 40%
11 OFFICE-04/14 NBC 4.0 5.6 1.6 40%
12 CHUCK-04/11 NBC 1.3 1.8 0.5 38%
13 Vampire Diaries-04/14 CW 1.3 1.8 0.5 38%
14 Desperate Housewives-04/17 ABC 2.7 3.7 1.0 37%
15 Good Wife, THE-04/12 CBS 2.0 2.7 0.7 35%
16 Criminal Minds-04/13 CBS 3.5 4.7 1.2 34%
17 BONES-04/14 FOX 3.5 4.7 1.2 34%
18 How I Met Your Mother-04/11 CBS 2.7 3.6 0.9 33%
19 FRIDAY NIGHT LIGHTS-04/15 NBC 0.9 1.2 0.3 33%
20 NCIS-04/12 CBS 3.9 5.1 1.2 31%
21 AMERICA'S Top Model-10-04/13 CW 1.0 1.3 0.3 30%
22 Smallville-04/15 CW 1.0 1.3 0.3 30%
23 Castle-04/11 ABC 3.0 3.9 0.9 30%
24 Family Guy-04/17 FOX 3.0 3.9 0.9 30%
25 PARKS AND RECREATION-04/14 NBC 2.5 3.2 0.7 28%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-04/13 ABC 9,608 14,152 4,544 47%
2 Hawaii Five-0-04/11 CBS 9,540 12,725 3,185 33%
3 Criminal Minds-04/13 CBS 13,585 16,594 3,009 22%
4 NCIS-04/12 CBS 19,870 22,868 2,998 15%
5 HOUSE-04/11 FOX 8,936 11,826 2,890 32%
6 OFFICE-04/14 NBC 7,871 10,729 2,858 36%
7 BONES-04/14 FOX 11,448 14,233 2,785 24%
8 Castle-04/11 ABC 12,329 14,937 2,608 21%
9 NCIS: LOS ANGELES-04/12 CBS 15,456 17,922 2,466 16%
10 Good Wife, THE-04/12 CBS 11,051 13,497 2,446 22%
11 Body Of Proof-04/12 ABC 11,061 13,498 2,437 22%
12 American Idol-WEDNESDAY-04/13 FOX 23,031 25,399 2,368 10%
13 Desperate Housewives-04/17 ABC 9,105 11,271 2,166 24%
14 PARENTHOOD-04/12 NBC 5,215 7,192 1,977 38%
15 CSI: MIAMI-04/17 CBS 9,965 11,930 1,965 20%
16 FRINGE-04/15 FOX 3,571 5,474 1,903 53%
17 American Idol-THURSDAY-04/14 FOX 21,918 23,770 1,852 8%
18 Criminal Minds: SUSPECT-04/13 CBS 9,956 11,740 1,784 18%
19 Chicago Code-04/11 FOX 5,941 7,673 1,732 29%
20 SURVIVOR: REDEMPTION ISLD-04/13 CBS 11,086 12,778 1,692 15%
21 30 ROCK-04/14 NBC 4,445 6,117 1,672 38%
22 BROTHERS & SISTERS-04/17 ABC 6,317 7,929 1,612 26%
23 How I Met Your Mother-04/11 CBS 6,873 8,376 1,503 22%
24 MIDDLE, THE-04/13 ABC 6,159 7,614 1,455 24%
25 Family Guy-04/17 FOX 5,982 7,411 1,429 24%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
-
Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures