Mailbag: Have Trump's Presidential Flirtations Helped Or Hurt 'Apprentice' Ratings?

Categories: Broadcast TV

Written By

May 2nd, 2011

Amdist all of the hullabaloo of Donald Trump in recent months is the persistent feeling from many political pundits that his entire Presidential run is a mere “stunt” to get ratings for the Celebrity Apprentice.  While I don’t personally think that’s the case, have his ratings been affected as his Presidential publicity has increased?  I would think people are just as uninterested in The Apprentice as they would be at any other time.

Thanks, Steve

Steve,

I haven't followed the day to day "Is Trump running" chatter very closely, so I can't say when it began, but the ratings for Celebrity Apprentice don't seem to have been moved noticeably up or down. This season's ratings fluctuations don't seem to have much direction at all.

See for yourself.

Cheers, Bill

Update: Celebrity Apprentice in Spring 2010 averaged a 2.8 Live+ Same Day adults 18-49 rating.

Date Adults 18-49 Rating (Live+Same Day)
6-Mar 2.8
13-Mar 2.8
20-Mar 2.8
27-Mar 3.0
3-Apr 3.1
10-Apr 3.0
17-Apr 2.6
24-Apr 3.0

 

 
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