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Bin Laden Death Boosts Cable News Ratings for Monday, May 2, 2011

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Written By

May 3rd, 2011

Note, it's not listed in the table below, but Fox News ran a 7 minute special report on Bin Laden's death from 8:00-8:07p ET.  It averaged 4.56 million total viewers and 1.34 million adults 25-54. The numbers for The O'Reilly Factor below are only for the 53 minutes from 8:07-9p.

FNC had its highest rated Total Day with both P2+ and A25-54 since the mid-term election on 11/2/10 and Fox & Friends delivered its highest-rated P2+ and A25-54 since 9/2/05 (Hurricane Katrina).

 

Live + Same Day Cable News Daily Ratings for May 2, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 2,088 705 1,109
CNN 1,858 776 958
MSNBC 946 361 536
CNBC 169 48 91
FBN 83 18 40
HLN 291 126 166
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 3,397 1,031 1,759
CNN 2,155 909 1,164
MSNBC 1,555 549 874
CNBC 169 69 83
FBN 62 19 37
HLN 404 171 227
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 2,129 907 1,371
CNN American Morning 1,373 661 749
MSNBC Morning Joe 1,000 431 572
CNBC Squawk Box 137 51 89
HLN Morning Express w/ Meade 367 190 246
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC GLENN BECK 2,706 816 1,293
CNN Situation Room 2,448 897 1,212
MSNBC Hardball WITH C. MATTHEWS 1,248 319 597
CNBC FAST MONEY 189 31 110
HLN HLN SPECIAL REPORT 231 99 139
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,871 791 1,418
CNN Situation Room 2,481 921 1,253
MSNBC MSNBC LIVE 1,057 261 576
CNBC Mad Money 190 71 134
HLN Prime News 262 80 154
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 3,131 1,021 1,672
CNN John King USA 2,191 877 1,138
MSNBC Hardball WITH C. MATTHEWS 1,174 372 653
CNBC Kudlow Report 166 42 70
HLN ISSUES 440 134 238
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 4,465 1,314 2,240
CNN In The Arena 1,553 638 789
MSNBC Last Word W/ L. ODONNELL 1,592 493 854
CNBC AMER COLLEGE DEBT CRISIS 167 86 95
HLN Nancy Grace 614 244 351
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 3,001 946 1,584
CNN Piers Morgan Tonight 2,009 816 1,043
MSNBC Rachel Maddow Show 1,665 643 967
CNBC BIO: CONRAD HILTON 185 68 85
HLN Dr. Drew 274 131 155
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 2,707 830 1,438
CNN Anderson Cooper 360 2,921 1,282 1,670
MSNBC Ed Show 1,410 513 805
CNBC BIO: HARLEM GLOBETROTTERS 157 54 69
HLN Joy Behar 344 145 183
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 2,166 683 1,153
CNN Anderson Cooper 360 1,971 857 1,165
MSNBC Last Word W/ L. ODONNELL 831 326 500
CNBC Mad Money 72 37 56
HLN SHOWBIZ TONIGHT 204 70 109

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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