Disney Channel’s ‘Lemonade Mouth’ Gains an Additional 1.5 Million Viewers with a Week of DVR Playback
via press release:
DISNEY CHANNEL’S “LEMONADE MOUTH” TURNS UP THE HEAT…
DVR VIEWINGS ‘DETERMINATE’ NO. 1 MOVIE OF YEAR AMONG KIDS
AND TWEENS, SOUNDTRACK AGAIN IN TOP 5 ON BILLBOARD 200
Extended Edition DVD with Additional Scenes Available May 24
The premiere of the music-filled kid, tween and family movie “Lemonade Mouth,” part of the blockbuster Disney Channel Original Movie franchise, gained another 1.5 million Total Viewers via DVR playback (delivering 7.1 million viewers) and is cable TV’s biggest L+7 gainer of the year among Kids 6-11 (up 620,000 to 2.96 million) and Tweens 9-14 (up 560,000 to 2.64 million), making it TV’s No. 1 movie of 2011 among those youth demographics and solidifying it as the No. 1 cable movie in Total Viewers. A family viewing event, 54% of Adults 18-49 who watched the premiere telecast of “Lemonade Mouth” co-viewed with a Kid 6-14.
This week, the “Lemonade Mouth” soundtrack on Walt Disney Records again ranks at No. 5 on the Billboard 200 and is No. 1 on the Billboard Soundtrack chart. Radio Disney’s Top 30 includes “Lemonade Mouth” songs “Determinate” at No. 1, “Somebody,” “Breakthrough” and “Don’t Ya Wish U Were Us?” Strong digital sales continue, with the soundtrack currently at No. 19 on the iTunes Top Albums and No. 2 on the iTunes Top Soundtrack rankings.
The DVD + Digital Copy, “Lemonade Mouth: Extended Edition,” including an additional scene (hinting at the future of the group) and an exclusive music performance of “Livin’ on a High Wire,” releases in the U.S. on Tuesday, May 24 and in Canada on May 17. In the exclusive scene, Lemonade Mouth, the once average high school students turned chart-topping group, guest on “The Music Scene” and, during their interview, heartthrob Charlie reveals he still has a crush on Mohini, who in turn inadvertently reveals she is dating Scott, much to her father’s astonishment. Olivia also surprises Wen when she tells viewers they are “dating-ish.”
Viewers are invited to join the conversation when the stars of “Lemonade Mouth” participate in a live video chat with fans on SATURDAY, MAY 7 (4:00 p.m., PT/ 7:00 p.m., ET) at DisneyChannel.com/LiveChat. The live video chat, hosted by Radio Disney’s popular on-air personality Jake Whetter, is with Bridgit Mendler, Adam Hicks, Hayley Kiyoko and Blake Michael.
Upcoming telecasts of “Lemonade Mouth” on Disney Channel are:
- Saturday, May 7 (5:00 and 8:00 p.m., ET/PT) preceded by a live video chat online (4:00 p.m., PT / 7:00 p.m., ET)
- Wednesday, May 11 (8:00 p.m., ET/PT)
- Friday, May 20 (8:00 p.m., ET/PT) – What’s What Edition with three never before seen segments and trivia about “Lemonade Mouth”
“Lemonade Mouth” stars Bridgit Mendler (of Disney Channel’s “Good Luck Charlie”), Adam Hicks (Disney XD’s “Zeke and Luther”), Hayley Kiyoko (“Wizards of Waverly Place”), Naomi Scott (Disney Channel UK’s “Life Bites” and “Terra Nova”), Blake Michael, Nick Roux (“The Suite Life on Deck”), Chris Brochu (“Soul Surfer”), Tisha Campbell-Martin (“My Wife and Kids”) and Christopher McDonald (“Boardwalk Empire”).
Based on the book Lemonade Mouth by Mark Peter Hughes, the script was written by April Blair, directed by award-winning Patricia Riggen (“La Misma Luna” aka “Under the Same Moon”), executive-produced by Debra Martin Chase (“The Sisterhood of the Traveling Pants,” Disney Channel’s “The Cheetah Girls” movies), co-produced by Gaylyn Fraiche (“Just Wright,” “Sisterhood of the Traveling Pants 2”) and choreographed by Chris Scott (“So You Think You Can Dance”).