Disney XD’s “Pair of Kings” and “Zeke and Luther” Hits Series Highs

via press release:

Disney😄’s “Pair of Kings” and “Zeke and Luther” Hits Series Highs

“Pair of Kings” Becomes Disney😄’s No. 1 Original Series Telecast Ever

Third Season of “Zeke and Luther” is the Series’ Biggest Season Yet

“Pair of Kings” (8:00 – 8:30 p.m.)

Surging by double- and triple-digit percent margins over its series premiere and most recent original telecast, “Pair of Kings” garnered series highs among its target demos: Total Viewers (970,000), Kids 6-14 (641,000), Boys 6-14 (378,000), Kids 6-11 (478,000), Tweens 9-14 (505,000) and Boys 9-14 (301,000).

 

In fact, Monday’s “Pair of Kings” now stands as Disney😄’s No. 1 original series telecast of all time in Kids 6-14, Tweens 9-14 and Boys 9-14, and its No. 1 original live-action series telecast in Total Viewers and Kids 6-11.

 

  • “Pair of Kings” posted Disney😄’s best numbers ever in the half-hour in Kids 6-14, Tweens 9-14 and Boys 9-14.

 

  • “Pair of Kings” more than doubled its series debut (9/22/10) in Tweens 9-14 (+109% – 505,000 vs. 242,000) and Boys 9-14 (+112% – 301,000 vs. 142,000), and held huge advantages across all other target demos, specifically in Total Viewers (+58% – 970,000 vs. 613,000), Kids 6-14 (+76% – 641,000 vs. 365,000) and Boys 6-14 (+60% – 378,000 vs. 236,000).

 

 

“Zeke and Luther” (8:30 – 9:00 p.m.)

At 8:30 p.m., “Zeke and Luther” posted series and time period highs in Boys 9-14 (270,000), and ranked as the series’ No. 2 telecast of all time in Kids 6-14 (544,000), Boys 6-14 (353,000), Kids 6-11 (433,000), Boys 6-11 (272,000) and Tweens 9-14 (414,000).

 

  • Growing its audience each season, the third season of “Zeke and Luther” is pacing as the series’ most-watched season on record across all demos, outperforming Season 2 averages by huge margins, including by 28% in Total Viewers (598,000 vs. 466,000), by 40% in Kids 6-14 (411,000 vs. 294,000) and by 17% in Boys 6-14 (253,000 vs. 217,000).

 

 

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour,

 

 

advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney😄 channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

 

Source: NMR, final national U.S. ratings, 5/2/11, Live + Same Day; Season averages based on L7/MC.

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