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Sadly for CNN, Bin Laden Death Benefits Run Out Soon: Cable News Ratings for Tuesday, May 3, 2011

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Written By

May 4th, 2011

 

Fox dominated CNN in primetime on Monday, but CNN was still way above average.  Tuesday night, CNN was still ahead of MSNBC, but the winds behind the "Osama is Dead" ratings sails are rapidly diminishing.  As Bill said yesterday, sadly for CNN, "Osama is dead" is not a business model.

Live + Same Day Cable News Daily Ratings for May 3, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC 1,522 438 776
CNN 976 387 486
MSNBC 658 223 351
CNBC 179 46 95
FBN 65 15 38
HLN 273 105 144
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC 2,687 673 1,354
CNN 1,211 468 613
MSNBC 1,208 418 622
CNBC 198 67 76
FBN 36 13 19
HLN 394 139 191
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends 1,328 516 822
CNN American Morning 696 368 437
MSNBC Morning Joe 679 246 400
CNBC Squawk Box 160 55 118
HLN Morning Express w/ Meade 392 195 258
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC GLENN BECK 2,356 544 1,096
CNN Situation Room 1,458 420 648
MSNBC Hardball WITH C. MATTHEWS 984 242 403
CNBC FAST MONEY 161 19 75
HLN HLN SPECIAL REPORT 180 55 75
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER 2,626 524 1,083
CNN Situation Room 1,357 443 598
MSNBC MSNBC LIVE 865 202 389
CNBC Mad Money 180 57 99
HLN Prime News 217 43 99
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC The Fox Report W/S.SMITH 2,298 494 1,032
CNN John King USA 1,125 401 527
MSNBC Hardball WITH C. MATTHEWS 971 312 522
CNBC Kudlow Report 117 27 46
HLN ISSUES 314 91 177
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 3,325 754 1,582
CNN In The Arena 1,007 320 484
MSNBC Last Word W/ L. ODONNELL 1,302 423 629
CNBC ONE NATION, OVERWEIGHT 72 24 22
HLN Nancy Grace 560 131 255
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity 2,520 650 1,276
CNN Piers Morgan Tonight 1,046 356 466
MSNBC Rachel Maddow Show 1,269 440 662
CNBC 60 Minutes ON CNBC 227 73 100
HLN Dr. Drew 246 108 133
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA 2,215 615 1,203
CNN Anderson Cooper 360 1,579 727 888
MSNBC Ed Show 1,060 392 578
CNBC 60 Minutes ON CNBC 295 103 105
HLN Joy Behar 402 184 194
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR 1,757 594 950
CNN Anderson Cooper 360 1,082 505 568
MSNBC Last Word W/ L. ODONNELL 601 230 342
CNBC Mad Money 108 62 75
HLN SHOWBIZ TONIGHT 236 101 119

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of October, 2010)

CNN/HLN: 100.88 million HHs

CNBC: 98.38 million HHs

FNC: 99.06  million HHs

MSNBC: 95.41 million HHs

Fox Business: 57.136 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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