via press release:
|'TODAY' SUMMER CONCERTS|
|“TODAY” IS LICENSED TO ROCK
AMERICA’S FAVORITE MORNING SHOW KICKS OFF ITS 16th ANNUAL "TOYOTA CONCERT SERIES ON TODAY" WITH RIHANNA, FRIDAY, MAY 27
Headliners for the 2011 Concert Series Include New Kids on the Block and Backstreet Boys, Kenny Chesney, Bruno Mars, Pitbull featuring T-Pain and Ne-Yo, Chris Brown, Cee Lo Green, Enrique Iglesias, Lenny Kravitz and Many More
|NEW YORK – May 5, 2011 – “Today” gets its license to rock this summer and marks 16 years of bringing together the biggest, boldest names in music. This year's "Toyota Concert Series on Today" kicks off Friday, May 27 with the original “Good Girl Gone Bad,” Rihanna. In her fourth “Today” summer concert, the three-time Grammy award winner and international superstar will heat up Rockefeller Plaza once again.
The "Toyota Concert Series on Today" continues its tradition of bringing "Today" viewers the hottest hit-making artists in the industry. This year’s concert series features breakout artists Zac Brown Band and Blake Shelton in their first-ever appearance on "Today." On July 29, iconic rock band Journey will play their legendary hits for their first-ever appearance on “Today.” And ladies of the world will rejoice on June 3 as not one, but two heartthrob boy bands rock the Plaza – New Kids on the Block and Backstreet Boys come together only on “Today.”
Following is a list of concerts scheduled to date. All concerts are Friday performances unless otherwise noted.
Additional performances may be announced throughout the season.
Fans and visitors are encouraged to join us on the plaza for the live performances. Viewing is on a first-come, first-served basis outside "Today's" Studio 1A, located at 49th Street and Rockefeller Plaza in New York City.
Jim Bell is the executive producer of "Today" (Monday-Friday, 7-11 a.m.). Melissa Lonner is the senior producer responsible for the "Toyota Concert Series on Today."
Toyota partners with NBC's "Today" show for the ninth consecutive year. Toyota established operations in North America in 1957 and currently operates 14 manufacturing plants, including one under construction. There are more than 1,800 Toyota, Lexus and Scion dealerships in North America, which sold more than 2 million vehicles in 2010. Toyota directly employs more than 35,000 in North America and its investment here is currently valued at more than $23 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota's annual purchasing of parts, materials, goods and services from North American suppliers totals nearly $25 billion.v