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TV Ratings Saturday: Heat vs. Celtics Tops Night; NASCAR Rides to Second; 'Chase' Rises

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May 8th, 2011

Scoreboard ABC FOX CBS NBC
Adults 18-49 Rating/Share 2.9/10 1.8/6 0.9/3 0.9/3
Total Viewers (million) 7.083 6.368 5.427 4.086

Due to the nature of live sports programming the ratings for ABC (NBA Playoff) and Fox (NASCAR) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Game three of Heat/Celtics easily led ABC to the top with adults 18-49, and  ABC was number one with total viewers too.  Fox was in second place with NASCAR.  Despite potential for significant adjustments ABC is sure to win the night and Fox is sure to be in second.

In addition to the disclaimers about live events, please note that the numbers below for the NASCAR race are only up to 10pm when Fox normally ends national programming.

While not exactly a phoenix rising from the ashes, another burn off original episode of Chase was up 33% to a 0.8 adults 18-49 rating and edged out a repeat of NCIS.

Broadcast primetime ratings for Saturday, May 7, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Pregame & Heat vs Celtics Game 3 2.2/8 5.72
FOX NASCAR Sprint Cup 1.8/7 6.56
NBC Chase 0.8/3 3.62
CBS NCIS (R) 0.7/2 5.24
9:00 ABC Heat vs Celtics Game 3 2.9/10 7.33
FOX NASCAR Sprint Cup 1.8/6 6.18
CBS CSI: Miami (R) 0.9/3 5.10
NBC Law & Order: Los Angeles (R) 0.6/2 3.65
10:00 ABC Heat vs Celtics Game 3 3.5/11 8.20
CBS 48 Hours Mystery 1.2/4 5.93
NBC Law & Order: Special Victims Unit (R) 1.2/4 4.99

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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