'

Live+7 DVR Ratings: Yet Again, 'Modern Family' Tops Absolute Gains, 'Fringe' Tops % Gains

Categories: '

Written By

May 9th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 56 such programs in the complete data for the week, which is a bit more than half a full schedule of new broadcast episodes.

During the 31st week of the broadcast season (April 18-24), as has become fairly typical when they both air new episodes Modern Family and Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding a gigantic 2.1 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. Once again, more adults 18-49 watched Modern Family after the airdate on their DVRs than watched Fringe in total.

Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 67% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.238 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-04/20 ABC 3.8 5.9 2.1 55%
2 OFFICE-04/21 NBC 3.3 5.0 1.7 52%
3 Glee-04/19 FOX 3.8 5.1 1.3 34%
4 HOUSE-04/18 FOX 3.2 4.4 1.2 38%
5 American Idol-WEDNESDAY-04/20 FOX 7.1 8.2 1.1 15%
6 Hawaii Five-0-04/18 CBS 2.8 3.8 1.0 36%
7 30 ROCK-04/21 NBC 2.1 3.1 1.0 48%
8 Cougar Town-04/20 ABC 2.3 3.2 0.9 39%
9 BONES-04/21 FOX 3.2 4.1 0.9 28%
10 Fringe-04/22 FOX 1.2 2.0 0.8 67%
11 How I Met Your Mother-04/18 CBS 2.5 3.3 0.8 32%
12 SURVIVOR: REDEMPTION ISLD-04/20 CBS 3.1 3.9 0.8 26%
13 American Idol-THURSDAY-04/21 FOX 5.8 6.6 0.8 14%
14 PARENTHOOD-04/19 NBC 2.5 3.3 0.8 32%
15 Body Of Proof-04/19 ABC 2.3 3.0 0.7 30%
16 MIKE & MOLLY-04/18 CBS 2.6 3.2 0.6 23%
17 Vampire Diaries-04/21 CW 1.2 1.8 0.6 50%
18 Raising Hope-04/19 FOX 2.0 2.6 0.6 30%
19 COMMUNITY-04/21 NBC 1.4 2.0 0.6 43%
20 PARKS AND RECREATION-04/21 NBC 2.4 3.0 0.6 25%
21 Happy Endings-04/20 ABC 1.8 2.4 0.6 33%
22 Chicago Code-04/18 FOX 1.8 2.4 0.6 33%
23 MIDDLE, THE-04/20 ABC 1.9 2.4 0.5 26%
24 APPRENTICE 11-04/24 NBC 3.0 3.5 0.5 17%
25 CHUCK-04/18 NBC 1.3 1.8 0.5 38%

-
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FRINGE-04/22 FOX 1.2 2.0 0.8 67%
2 CHASE-SAT-04/23 NBC 0.6 1.0 0.4 67%
3 Gossip Girl-MON-04/18 CW 0.7 1.1 0.4 57%
4 MODERN FAMILY-04/20 ABC 3.8 5.9 2.1 55%
5 OFFICE-04/21 NBC 3.3 5.0 1.7 52%
6 Vampire Diaries-04/21 CW 1.2 1.8 0.6 50%
7 30 ROCK-04/21 NBC 2.1 3.1 1.0 48%
8 EVENT-04/18 NBC 1.1 1.6 0.5 45%
9 COMMUNITY-04/21 NBC 1.4 2.0 0.6 43%
10 Smallville-04/22 CW 1.0 1.4 0.4 40%
11 HELLCATS-04/19 CW 0.5 0.7 0.2 40%
12 Cougar Town-04/20 ABC 2.3 3.2 0.9 39%
13 CHUCK-04/18 NBC 1.3 1.8 0.5 38%
14 HOUSE-04/18 FOX 3.2 4.4 1.2 38%
15 90210-04/18 CW 0.8 1.1 0.3 38%
16 LAW & ORDER:LA-04/18 NBC 1.1 1.5 0.4 36%
17 Hawaii Five-0-04/18 CBS 2.8 3.8 1.0 36%
18 Glee-04/19 FOX 3.8 5.1 1.3 34%
19 Happy Endings-04/20 ABC 1.8 2.4 0.6 33%
20 Chicago Code-04/18 FOX 1.8 2.4 0.6 33%
21 Supernatural-04/22 CW 0.9 1.2 0.3 33%
22 FRIDAY NIGHT LIGHTS-04/22 NBC 0.9 1.2 0.3 33%
23 How I Met Your Mother-04/18 CBS 2.5 3.3 0.8 32%
24 PARENTHOOD-04/19 NBC 2.5 3.3 0.8 32%
25 Body Of Proof-04/19 ABC 2.3 3.0 0.7 30%

-
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
-
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-04/20 ABC 9,947 14,185 4,238 43%
2 Hawaii Five-0-04/18 CBS 11,438 14,711 3,273 29%
3 OFFICE-04/21 NBC 6,870 9,665 2,795 41%
4 Glee-04/19 FOX 9,711 12,498 2,787 29%
5 American Idol-WEDNESDAY-04/20 FOX 22,543 25,212 2,669 12%
6 BONES-04/21 FOX 10,960 13,529 2,569 23%
7 HOUSE-04/18 FOX 8,804 11,258 2,454 28%
8 Body Of Proof-04/19 ABC 11,296 13,746 2,450 22%
9 FRINGE-04/22 FOX 3,324 5,204 1,880 57%
10 SURVIVOR: REDEMPTION ISLD-04/20 CBS 11,024 12,854 1,830 17%
11 PARENTHOOD-04/19 NBC 6,197 8,014 1,817 29%
12 American Idol-THURSDAY-04/21 FOX 20,319 22,111 1,792 9%
13 Chicago Code-04/18 FOX 6,384 8,132 1,748 27%
14 MIKE & MOLLY-04/18 CBS 9,983 11,693 1,710 17%
15 30 ROCK-04/21 NBC 4,505 6,195 1,690 38%
16 EVENT-04/18 NBC 3,850 5,328 1,478 38%
17 Cougar Town-04/20 ABC 6,177 7,586 1,409 23%
18 How I Met Your Mother-04/18 CBS 6,485 7,852 1,367 21%
19 MIDDLE, THE-04/20 ABC 6,824 8,158 1,334 20%
20 LAW & ORDER:LA-04/18 NBC 5,122 6,355 1,233 24%
21 APPRENTICE 11-04/24 NBC 8,257 9,479 1,222 15%
22 Raising Hope-04/19 FOX 5,138 6,304 1,166 23%
23 Vampire Diaries-04/21 CW 2,700 3,846 1,146 42%
24 Happy Endings-04/20 ABC 4,591 5,692 1,101 24%
25 PARKS AND RECREATION-04/21 NBC 4,889 5,954 1,065 22%

-
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
-
Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
© 2014 Tribune Digital Ventures