via press release:
— 2011 Line-Up Includes an In-Depth Look at Great Whites Trolling our Coastlines –
As CSO, Samberg is featured in the on-air marketing campaign and also puts his own unique spin on SHARK CITY (wt). For the one-hour special, Samberg travels to the Bahamas and takes the plunge – literally jumping into the shark-filled waters to introduce viewers to a specific group of sharks that live off the shores of Nassau. They each have their own distinct personalities, quirks and feeding patterns. Learn how they size each other up, what they like to eat and what scares THEM.
Also slated for 2011 are shows where great whites are the stars…and they’re everywhere. In GREAT WHITE INVASION (wt), viewers will see that, around the globe, great white sharks seem to be coming closer to shore and swimming among unsuspecting humans. In Australia, South Africa and on our own west coast, the great whites swim under surfers as they catch waves and in the shallow waters of popular beaches. If this is happening, why are there so few attacks? This is a question everyone wants answered because, no matter where you swim, you’re apt to have a close encounter of the great white kind!
Utilizing state-of-the-art tagging technology, JAWS COMES HOME follows five great white sharks as they make their recently discovered 1,200-mile journey up and down the eastern seaboard, appearing off Cape Cod and Martha’s Vineyard for the first time in nearly 30 years.
Last year’s SHARK WEEK was watched by 30.8 million people, making it the most-watched SHARK WEEK on record*. On the social media front, conversation around the iconic annual event took over Facebook status updates and Twitter streams throughout the week. SHARK WEEK and shark-related topics trended across U.S. and worldwide audiences on Twitter, staying in the top ten several days. Fans continue to connect with SHARK WEEK year-round at facebook.com/sharkweek and on Twitter via @Discovery and #sharkweek.
Tune in to the Discovery Channel this summer and don’t say we didn’t warn you!
* [Source: Nielsen Media Research; cume; M-Su 8-11P; LSD P2+; 6-minute qualifier]