TV Ratings Wednesday: 'American Idol' Rises, Dominates; 'Survivor,' 'CM: Suspect Behavior' Hit Lows

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May 12th, 2011

Scoreboard FOX CBS ABC Uni NBC CW
Adults 18-49: Rating/Share 5.8/16 2.8/8 2.3/6 1.4/4 1.4/4 0.7/2
Adults 18-34: Rating/Share 3.9/13 1.7/5 2.1/7 1.5/5 1.2/4 0.8/2
Total Viewers (million) 18.696 10.867 6.183 3.543 4.848 1.601

Of course, Fox won the night in adults 18-49 and total viewers, as American Idol's 6.9 adults 18-49 rating was up 5% vs. last week, and up 1% from the comparable show last season. Simon who? Following Idol, the now cancelled Breaking In's 2.4 rating was even with last week.

In what's hardly news anymore, Univision tied NBC with adults 18-49 on the night.

ABC's early hours caught a tailwind, The Middle's 2.1 adults 18-49 rating was up a tenth (5%) from last week, and Better With You's season finale rose 19% to a 1.9 rating. Modern Family grew 8% to a 4.2 rating, and Cougar Town increased 9% to a 2.4 raring. The tailwind calmed by 10pm, as Happy Ending's two half hours, 1.7 rating and 1.4 rating were the same as last week's.

CBS was steady-ish vs. last week, with Survivor fell 3% to a 3.0 adults 18-49 rating, again hitting a series low (but recent final adjustments have typically raised it). Criminal Minds was up 3% to a 3.3 rating, while on the bubble Criminal Minds: Suspect Behavior fell 5% to tie its series low 2.1 adults 18-49 rating.

NBC's 8pm Minute To Win It fell 10% vs. last week to a 0.9 adults 18-49 rating. At 10pm, Law & Order: SVU fell 8% to a 2.4 rating.

The CW's America's Next Top Model drew a 1.0 adults 18-49 rating at 9pm, up a tenth from last week.

Late-night results are below the primetime data.

Overnight ratings for May 11, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX American Idol 10 6.0 19 19.705
ABC THE MIDDLE 2.1 7 7.164
NBC Minute To Win It 0.8 3 3.055
8:30 FOX American Idol 10 6.9 20 22.429
ABC Better With You 1.9 6 5.960
NBC Minute To Win It 0.9 3 3.040
9:00 FOX American Idol 10 7.7 20 24.963
ABC Modern Family 4.2 11 10.113
CBS Criminal Minds 3.1 8 12.222
NBC Minute To Win It - R 0.9 2 2.739
CW AMERICA'S Next Top Model 0.8 2 1.677
9:30 CBS Criminal Minds 3.5 9 13.934
FOX BREAKING IN 2.4 6 7.647
ABC Cougar Town 2.4 6 6.141
NBC MINUTE TO WIN IT - R 1.3 3 4.331
CW AMERICA'S Next Top Model 1.1 3 2.257
10:00 NBC LAW & ORDER: SVU 2.3 6 7.615
ABC Happy Endings 1.7 4 4.247
10:30 NBC LAW & ORDER: SVU 2.5 7 8.311
ABC Happy Endings 1.4 4 3.474

via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.1/8; CBS's "Late Show with David Letterman," 3.0/8; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.1/5; "Late Show," 0.8/4; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.4/5). In the 25 markets with Local People Meters, "Late Night" (0.7/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

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