via press release:
RATINGS CONTINUE TO ADD UP FOR TLC'S "EXTREME COUPONING"
--Hit Series Ranks TLC #1 in Ad-Supported Cable for Night--
TLC's Extreme Couponing (Wed, May 11, 9:30 p.m. ET/PT) continues to cash in on ratings, delivering 1.7M P2+ viewers, ranking the network #1 in Prime for all ad-supported cable among W25-54 and #2 among W18-49, W18-34, excluding NBA playoffs.
Wednesday marked the middle of the 12-part season for the hit series, which has garnered an average of 2.0M P2+ viewers to date, making it the #1 series for TLC among all key women demos: W25-54, W18-49, W18-49, as well as among P25-54, P18-49. Extreme Couponing has posted double-to-triple digit gains in ratings and delivery vs. TLC's 2011 to date Prime average among all key demos: HH, P/M/W25-54, P/W18-49, W18-49, W18-34 and P2+ viewers.
New episodes of Extreme Couponing continue to air Wednesdays at 9:30 p.m. ET/PT on TLC.