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TV Ratings Saturday: 'Pirates' Tiny Ratings Treasure Enough For ABC

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May 15th, 2011


Scoreboard ABC FOX CBS NBC
Adults 18-49 rating/Share 1.4/5 1.1/4 1.0/3 0.9/3
Total Viewers (million) 3.982 3.798 5.403 3.818

Due to the nature of live sports programming the ratings for Fox (MLB Baseball in parts of the country) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

While the 1.4 adults 18-49 rating for ABC's broadcast of Pirates Of The Caribbean: At World's End was lower than Fox's typical COPS/America's Most Wanted Saturday combo, without that regular Fox competition it proved enough for ABC to top Saturday's 18-49 ratings.

Fox which had Major League Baseball in primetime in much of the country, will likely finish second on the night, but we won't know until the final ratings are available on Tuesday.

NBC's continuing burnoff of Chase drew just a 0.6 adults 18-49 rating. Update: there was an NBC golf overrun into primetime in the Eastern/Central time zones. Because of that, at least the 8pm hour is more likely to be adjusted than usual.

A new CBS 48 Hours Mystery at 10pm drew a 1.4 adults 18-49 rating.

Broadcast primetime ratings for Saturday, May 14, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX MLB ON FOX 1.0 4 3.550
ABC PIRATES OF THE CARIBBEAN 0.9 4 3.293
CBS CSI -R 0.6 2 4.212
NBC CHASE 0.6 2 2.980
8:30 FOX MLB ON FOX 1.1 4 3.771
ABC PIRATES OF THE CARIBBEAN 1.1 4 3.186
CBS CSI -R 0.8 3 4.916
NBC CHASE 0.6 2 2.563
9:00 ABC PIRATES OF THE CARIBBEAN 1.5 5 4.104
FOX MLB ON FOX 1.2 4 3.991
CBS THE Mentalist - R 0.8 3 4.894
NBC LAW & ORDER: LA -R 0.7 2 3.280
9:30 ABC PIRATES OF THE CARIBBEAN 1.6 5 4.231
FOX MLB ON FOX 1.2 4 3.880
CBS THE Mentalist - R 0.9 3 5.191
NBC LAW & ORDER: LA -R 0.9 3 4.061
10:00 ABC PIRATES OF THE CARIBBEAN 1.6 5 4.426
CBS 48 Hours Mystery 1.3 4 6.311
NBC LAW & ORDER:  SVU -R 1.1 3 4.779
10:30 ABC PIRATES OF THE CARIBBEAN 1.7 5 4.654
CBS 48 Hours Mystery 1.5 5 6.898
NBC LAW & ORDER:  SVU -R 1.3 4 5.244

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast National Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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